Eurobricks Grand Dukes
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About Faefrost

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  1. LEGO Ideas Discussion

    You have it mostly correct. Here's the thing to realize, License contracts are complex and each one is unique. So what one allows for another might not. Sometimes there are more than one contract in play. The existing contract so complicates things that it is a huge impediment to crowdsourcing designs. Plus it raises IP issues. Thus they have disallowed them going forward. The rare case where it might be possible isn't worth all the complications of trying to find out time after time after time when they know that the chances are so remote.
  2. LEGO Ninjago 2018

    The fact that the Ninja, particularly the boys are not very sneaky, has been a running gag for 9 seasons.
  3. LEGO Ninjago 2018

    The skirting is supposed to reflect her more Samurai leanings and origins.
  4. LEGO Ideas Discussion

    That’s just gorgeous. I would so buy that as a set.
  5. LEGO Ideas Discussion

    Yay and congrats. I really like that one. I think Lego May be more flexible or forgiving with regard to Modular style building Ideas sets. I think the only real point of conflict might be with the Arcade. Just as Lego did the Ghostbusters Firehouse, I can see them considering doing a Modular style “Flynn’s” Arcade as a follow up to Tron.
  6. What you describe is actually a well known marketing effect. We discussed back at the beginning of the thread. Too much choice starts to cannibalize your sales. It's what leads to niche market crashes. The 1980's Video Game crash was caused by it. As was the 90's comic crash. The marketspace becomes so cluttered with product that the consumer cannot tell the good from the bad, has trouble making a clear decision and just walks away. Ray Krock (sp?) documented this pretty well back in the early days of McDonalds. It's why McDonalds always keeps it's menu as simple as possible. Whenever they start getting creative sales tank. Too much choice = consumer confusion and apathy. Lego has long gone through cycles of suffering from too much choice and cleaning up their operation to avoid it. They are reaching peak cluttered shelves once again. Lego will be fine because Lego is the best positioned of the toymakers to ride it out. They diversified their sales channel years ago. Plus they started cutting back TRU's credit lines limiting their exposure. Which is why Lego was only hit for $34 million when they filed for Bankruptcy while Hasbro has twice that and Mattel is on the hook for $168 million. To put it in perspective the company that makes Hatchimals has almost twice the outstanding (and now uncollectable) TRU debt than Lego.
  7. Ok awesome episode. Non stop tension. Great Lloyd moments at the end. And a pretty good indication that Season 9 will give a bit more for the rest of the team to do. I mean really other than Zane’s magnificent episode the rest of the team has mainly been “and supporting cast” to the Lloyd show this season. (It also explains why there isn’t a Lloyd Dragon flyer set next release wave.)
  8. [Moc] Jack The Ripper

    A nice wonderfully detailed MOC. I love the little carriage. But one question on it. Isn't that normally a "Hanson Cab" with a driver at the top rear? Basically a Victorian Cab for Hire?
  9. What modular to buy for a 2x mod?

    There is a great example of a doubled up DD in a thread here. You basically mirror it so the tower is in the middle. Of all the modulars the easiest and most spectacular to double up is by far the Grand Emporium. The Decrives Office I would leave the existing footprint on a 32x32 base. Extend the first floor back a bit and increase both buildings by a floor.
  10. Modular Building Sets - Rumours and Discussion

    It wasn't so much a "2 a year" that we witnessed. Rather it looked like the release scheduled had shortened slightly to be 10 or 9 months between. So sometimes 2 a year. But it seems to have shifted back to one a year in January with a second "quasi Modular" D2C mid year. Ninjago City, Ninjago City Docks, Ghostbusters, Simpsons, Fishing Store etc.
  11. Liquidation starts Thursday the 22nd https://www.usatoday.com/story/money/business/2018/03/20/discounts-heres-when-toys-r-us-liquidation-sale-starts/443056002/ So sad... (also some Lego mentions and news in that article as Lego is one of the vendors challenging the Liquidation plan. It looks like total owed to toy vendors is $450 million+)
  12. One interesting rumor coming out of the TRU Bankruptcy and Liquidation. Apparently they sold off the K B Toys name and branding last year. And the buyer plans on starting it up again as a Mall Chain. Also Amazon seems to be putting in a bid for a few hundred of TRU's retail properties. While it is pretty well known that Amazon doesn't plan on continuing TRU's business even rebranded as themselves. Safe bet is Amazon is looking to move into Walmart/Target style retail space. So Toys will be a big element of that. Like I said it will balance out. But it is going to be a horrible 18-24 months for the toy industry until it all shakes out and many players will be damaged or destroyed. And the problem is the failure of just a few of the really major players could cause a cascade of failure throughout the industry. Imagine what happens if Hasbro or Mattel gets into serious trouble?
  13. The huge hit to Lego comes from the loss of retail shelf space. On a scale that will be hard to compensate for in the short term. Lego has two real finite resources that they have to carefully manage. Factory Production Line Time, and Retail Shelf Space. They just lost acres of available shelf space from the pool. If the customer can't find your product or find it within a reasonable radius of their home, they cant buy it. Yeah online and Amazon are huge. But not huge enough to completely replace brick and mortar and retail shelf space. Especially for toys. So much of the toy business is impulse buy. That's mainly just the biggest idiots in the Mainstream Media. Any and all of the Business focused Media, including the more entry level sources such as the Wall Street Journal are talking extensively about how it was caused by the LBO. The Leveraged Buyout. The business community seems to be somewhat split between terified and disgusted by this. About half of them view LBO's as a shady thing that need to be looked at more deeply. Things that if not outright illegal are certainly questionable. The others are terified that the loss of the US's last big toy chain will trigger cries of "Think Of The Children" from the mothers of the electorate demanding Congressional investigation into both Bain and companies shady LBO and Amazon's Monopoly power.
  14. Fun game for episode 83. Watch it and see just how many of your favorite movies it homages in it's scene setup and camera work. Overall a really great episode. With a lot of time spent with some of the long time supporting and background cast that we had not seen much of this season.
  15. True. But those loses or sales reductions are for the most part trivial compared to the massive losses brought on by the heavier R&D and developmental stuff going awry. Overproduction is and can be a huge loss. But generally they can keep it balanced. So having to clearance out year wave three TLM stuff is balanced by whatever the new thing is. It's also why modern Lego tries to put a 2-3 year EOL on all non Evergreen themes. Keep in mind that regular Lego sets are fairly low cost low risk compared to other toy products. They don't typically require much in the way of tooling for the specific product. The core property is actually the design, assembled using the more or less generic bulk parts that by their core design are totally interchangeable. For most Lego sets the tooling and production costs are pretty low, even with the extreme costs of the ultra high precision tooling used for Lego parts. So the individual sets carry much lower financial risk to Lego than most other toys. Their tooling is amortized much more broadly and the bulk of the costs per set is materials and design. The only time where it can really be a major issue is if they see a major sales drop and overproduction/overstock in ALL their themes and lines across the board. But it would take something major like the complete collapse of one of their largest worldwide retailers and the sudden loss of 15-20% of their retail shelf space to achieve that. And what are the odds of that happening?