Jump to content

Recommended Posts

Posted
13 minutes ago, SNIPE said:

42045 and 42110 sold like hotcakes and were actually full of technic mechanisms, this is 2H also.

Interesting that 42045 selled like hotcakes. Well, it was affordable set and had working engine and fan:).

Plus 42045 was probably the cheapest way to buy multiple panels:). 

1280x1130.jpg

Posted

To me, this situation looks very similar to Meccano. This company also started by reproducing mechanical models, but as the years passed, the proportion of models reproducing exteriors gradually increased. Currently, the company is practically barely hanging on, while creators reminiscing about old products showcase amazing creations at exhibitions. If the Technic theme continues on its current path, it might end up like this. Given TLG's stature, the entire company probably won't suffer that fate, but the Technic theme is certainly going to fail.

Posted (edited)

Yes, Technic is making money for TLG, no doubt. But let's ask the question - why? I guess it's because these days there are more Lego "collectors" as Lego Fans. These new "collectors" needs big and expensive Technic Supercar for investment or display instead of simple or more complicated functional sets for play. We are Technic fans and we'll be happy to see more mechanical models, more machines, more FUNCTIONAL SETS. But it seems that for TLG we are the minority. 

Edited by 8880
Posted (edited)
37 minutes ago, 8880 said:

Yes, Technic is making money for TLG, no doubt. But let's ask the question - why? I guess it's because these days there are more Lego "collectors" as Lego Fans. These new "collectors" needs big and expensive Technic Supercar for investment or display instead of simple or more complicated functional sets for play. We are Technic fans and we'll be happy to see more mechanical models, more machines, more FUNCTIONAL SETS. But it seems that for TLG we are the minority. 

As a man who work corporate job, I can assure you they dont care about "fans" if sets for fans wont make a profit. At least this is the case for the highest evel management. There should be very dedicated upper level manager (with particular KPI's which wont make it easy) who should convince senior management with strong arguments in very short PPTs that sets for fans will sell. If it won't sell, person might not get yearly performance Bonuses - which is personal loss.  I think when sales mementum for particular sets is lost, it is really hard to bounce back. And I am sure that sales charts for cars are very green and TLG leadership loving it

Edited by Oh_Hi_Mao
Posted
16 hours ago, Oh_Hi_Mao said:

As a man who work corporate job, I can assure you they dont care about "fans" if sets for fans wont make a profit. At least this is the case for the highest evel management. There should be very dedicated upper level manager (with particular KPI's which wont make it easy) who should convince senior management with strong arguments in very short PPTs that sets for fans will sell. If it won't sell, person might not get yearly performance Bonuses - which is personal loss.  I think when sales mementum for particular sets is lost, it is really hard to bounce back. And I am sure that sales charts for cars are very green and TLG leadership loving it

If that’s the case, the fundamental reason for the delayed release of 42146 was probably not the lead time for new part molds. It was originally scheduled for 2022, but got pushed back to avoid a direct clash with 42143.
This implies that current sales of Technic flagship sets are likely underperforming. Nowadays, Technic flagships have become more of a symbolic release than anything else. We used to get one every single year, yet now it’s only once every two years. TLG staggers their launches on purpose to prevent internal competition with the 1:8 supercar released in the same year.
The fact that even flagship lineups are being scaled back clearly shows that TLG is gradually abandoning hardcore Technic enthusiasts who prefer more construction and industrial machinery sets. Engineering flagships are undeniably more difficult to design than 1:8 supercars, yet they sell far worse. It’s only logical that TLG no longer wants to put in huge effort for poor returns.
That’s why 2018 was such a great year — Technic flagship and 1:8 supercar were released side by side. It also marked the end of the PF era.
Posted

Is there any official info about summer sets release date? I mean, which sets are planned fot June, which for August?

Posted
47 minutes ago, Ngoc Nguyen said:

Speed Champions releases a bunch of cars per year and no one bats an eye.

Technic releases a bunch of cars per year and everyone loses their mind.

For fairness, Speed Champions is a dedicated car theme, while Technic is not (or should not be) exclusively a car theme :) 

Posted
49 minutes ago, kbalage said:

For fairness, Speed Champions is a dedicated car theme, while Technic is not (or should not be) exclusively a car theme :) 

It's like Racers and Technic had a baby and that baby keeps cloning itself forever. :grin:

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...