I fully agree with this!
Why?
Lego is of course different that Playmo because Lego can be used for MOC-ing.
But I think that many of the sales for both companies comes from parents, grandmother, grandfather that buy toys from their kids, grandkids, ...
I noticed from my collegues and familie that they don't give it much thoughts when they buy toys.
If the box looks good, they don't care if its Lego or Playmo.
They only consider the theme (city, castle,...).