For me it's about the usefulness the set will have in the long run. I'm not gonna buy the 75043 AT-AP because to me it looks like grey slanted plates and technic threw up all over it, the thing isn't very recognizable, and overall it looks bad. I won't have much use for the parts in the future when I take it apart, either. I can't keep everything built because of the lack of space I have to display my LEGO. Sure, it's nice to have the new Commander Gree and Tarful, but it's $60 too. All that makes it a no for me. Vehicles such as the Star Destroyer and the Millennium Falcon are just a bunch of grey too, but they are so iconic and look great that I'll find a place for them in my precious space I have available. I don't collect CW sets either. I will buy some battle packs, however, even though the set part isn't that great because the figs are so cool and you get 4 of them. I love playsets, too, and when they realease one for SW I'll almost always get it. You catch my drift?