The hype, maybe a little overboard. I like how the figures add to the variety, but, I would have to agree that the plastic quality is not as good. (Also, i noticed that the hands on alot of my people dont match the arms/not the same yellow).
(From US perspective)
The Good:
-In the US,they are $2,- cheaper then the small impulse sets, so good for building up my civilian population.
-Some of the new accessories and hats are awesome. -(Pharaohs staff is my favorite)
-Im not into painting, or using stickers, so good way to get some designs I wanted, that Lego has not made before.
The Bad:
-Distributing- near impossible to find in Idaho. The local Toys'r'Us only got a small shipment of them each time, and they sold out before noon....they cannot be found in other stores here in Boise....(I checked)
-Cheaper plastic.
-S@H limits how many you can buy from them.
-Randomized...If you dont know the codes, then its hard to find the one you want.
So, If you are a die hard figure collector, buy them all. If there is only one or 2 you want, go to Bricklink.
If you dont care too much either way, buy a couple if they have them at a store near you.