There´s been a lot of questions about the different prices of LEGO around the world.

Here is an answer from Mads Nipper from TLG Corporate Management concerning the prices in the US compared to Europe:

Our selling costs in Europe and Asia are higher than in the US because of the size of US market and retailers (economies of scale). Furthermore, the US market is by far the most price competitive in the world. These factors combined mean that we have for years priced our products higher in eg Europe than the US. In recent years, the difference has been increased due to the weakening US dollar - but we have consciously decided not to let this (hopefully short term) weakening of the dollar hurt the US consumer. And in order to stay profitable as a company, we cannot decrease our European prices - especially seen in the light of increasing cost pressure on oil, labor etc. Finally, final pricing in the market place is obviously determined by retailers, which is something we cannot and will not influence.

Discuss it here.

CopMike

I put it up on YouTube for now, a direct link will follow soon.

4 MB of enjoyment for your viewing pleasure!!

CopMike

EDIT by Sinner: Full download is here. Be gentle; it's on my server.

UPDATE!

A longer and bigger video can be seen now, go to this post and follow the instructions !

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A video + several pictures of the upcoming LEGO Universe video game is now out on Gizmodo, thanks for the find Stauder !

Check it out here!

Picture linked from Gizmodo.

Discuss it here!

CopMike

Jim Butcher did a review on the 7676 Republic Attack Gunship and Dark Sword Ragnarok made a very in-depth review of the 7673 Magna Guard Starfighter. Also check our Town Forum where TheBrickster and Whitefang are releasing city reviews on a daily basis.

Pirate fans, check out our latest pictorial review of 6279 Skull Island by Metalandi.

It's no longer a secret what's inside this box. Discuss here.

5150 Lego has done a review of the beautiful 4997 Creator Transport Ferry here!

UPDATE!

Use LUGNET as "With which AFOL community are you associated?" when registrating here for the raffle!

Continue the discussion here.

The raffle closes 1st of August.

Good luck to you all!

CopMike

Club Meeting - Comunidade 0937's event at Viana do Castelo .

Starting a new adventure Comunidade 0937 promotes an AFOL event open to the international community.

Free entrance!

Click here for more information !

To those who´ll attend - have a great time !

CopMike

~VBBN~ has done a review of the stunning MT-201 Ultra-Drill Walker!

Dfenz has posted a review of the 7673 Magna Guard Starfighter here....

...and metalandi has posted one of the 4210 Coast Guard Platform here!

from our ambassador Copmike:

From yesterdays Brickjournal:

Pictures linked from Brickjournal!

Discuss here

Hi all!

Jan Beyer have just sent us information about a raffle for the LEGO Collector's Guide & LEGO Collector Premium Edition made by the LEGO Community Development and hosted by 1000steine !!

There are 10 copies of the LEGO Collector's Guide and 1 copy of LEGO Collector´s Guide Premium Edition up for grabs !

The fact that Eurobricks isn´t on the fall down list is no problem, use LUGNET instead.

Use this link to enter and good luck to you !

Discuss it here!

CopMike

New BrickMaster SW exclusive:

and Mutley's review of the V-19 Torrent and Droid Gunship!

Droid Gunship

V-19 Torrent

Discuss here

Hi all!

As it been discussed in a couple of threads I´d like to post the latest information I have in this matter.

So far this information by Steve Witt has been posted here on EB:

"I checked into this today (7/7 - my remark) and reality is that they just listed the prices wrong initially. it wasn't meant to be a promotion, it was just a mistake. They now have the prices where they were supposed to be from the beginning. The reasons for the differences across borders are the same as they always are in that the cost of business in every country is drastically different from one another."

"They (TLG S@H - my remark) let me know that they would still honor any order made at the lower price and asked my advice on how to communicate it. I asked them to send a mail to all those who would retain the original price as they didn't deserve stress over our mistake. otherwise we're simply caught between a rock and a hard place."

Here´s some more information from Steve:

"the thing is this set was originally targeted for the price that got listed, then a mess load of stuff got added to it because of things Lucasfilm wanted and the price just kept climbing."

"it all came down to minifigures if I understand correctly. which is part of what makes is so cool, but minifigures are also very expensive to produce. It should be noted that Lucasfilm's only desire was to make this an awesome set, and them being this invested in something like this is actually very cool."

UPDATE:

This mail has been sent out to the buyers that placed the order at $299.99:

"Dear Valued LEGO Customer:

We’d like to thank you for preordering the NEW 10188 Death Star™ – sure to be

one of the most exciting LEGO® Star Wars™ sets this year!

Recently, we discovered that this product was featured on our website at an

incorrect price in several countries. We have since corrected this error, but

felt it was important to get a message out to all affected customers,

immediately letting them know of our mistake. The correct retail price on this

item is ˆ399.99. However, since this product was listed at ˆ299.99 at the time

of your preorder, you will be charged at the ˆ299.99 price point.

We apologize, in advance for any confusion this may have caused and should you

have any further questions, please do not hesitate to contact us at:

www.legoshop.com or 00-800-5346-1111.

Thank you for your order!

Best Regards,

LEGO Direct"

Please keep the discussion going in this tread over at the Embassy if you have any thoughts/comments.

CopMike