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Bornin1980something

How do children take to TLM1 without the merchandise?

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The Lego Movie 1 is now 5 years. This is beyond the shelf life of any LEGO products actually featured in it.

 One thing which I assumed would always prevent a commercial LEGO movie from being released is the fact that all Lego products have a relatively short shelf-life, many only lasting 1 year, while movies remain available indefinitely. Now, I understand that right now LEGO Movie 2 merchandise night satisfy some kids who have seen TLM1, but even that is temporary.

So, how do kids who were too young to buy it's direct merchandise respond to TLM1?

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30 minutes ago, Bornin1980something said:

So, how do kids who were too young to buy it's direct merchandise respond to TLM1?

I don't have no idea but I definitely don't envy their parents

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19 minutes ago, Kristel said:

Watch it and enjoy it like any other movie?

Right?  I mean, it's a good movie as-is and would inspire building and creativity with or without tie-in sets (because Lego in general is still plenty available!).  I think the movie helps move merchandise, not so much the merchandise making the movie more enjoyable, so I don't see why kids wouldn't take to it just fine.  Or are we missing a bigger part of your question somewhere?

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Given how beloved the first film was with general audiences, I'm pretty sure Lego will revisit it during its various commemorative milestones, possibly responding to them with anniversary sets and/or D2Cs. I mean, hey, 2024 will be the movie's tenth anniversary, so... :shrug_oh_well:

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