The LEGO Ideas Thread

[asortednonce]

I LOVE

YOU GAMY RACOONN

Edited 5 hours ago by asortednonce

[BrickBob Studpants]

12 hours ago, danth said:

A little sad that half of Ideas sets are licensed slop. It's like Speed Champions but for houses. 

Looks like we can add “slop” to the pile of words that have lost all meaning

[asortednonce]

okaty :)

[Wolfpack]

Both programs have their problems.

I would prefer if they would take the BDP selection and make them "normal" sets like Ideas. In Ideas the last set I liked was Viking Village and even that one was selected by target not by lego! They had some thirty sets after that, but basically all licenced or some recreation of an object or an animal. In BDP I like most of the sets, but they bring nothing new (except for sticker sheet), not even instructions. Why cannot they select such sets for Ideas??? Keep BDP only as a selection process and make all sets in Ideas.

[BrickBob Studpants]

1 hour ago, Wolfpack said:

Why cannot they select such sets for Ideas??? Keep BDP only as a selection process and make all sets in Ideas.

The BDP sets are pretty niche in the grand scheme of things with a much lower production capacity. I mean, a lot of sets each round don’t get enough pre-orders to even be produced!  Some of them could probably sell well as Ideas sets, but I reckon a lot of them wouldn’t. 

[Black Falcon]

5 hours ago, hikouki said:

They said that Golden Girls is leaving the parking lot ~ does that mean it actually got rejected???

Yes.

1 hour ago, Wolfpack said:

Both programs have their problems.

I would prefer if they would take the BDP selection and make them "normal" sets like Ideas. In Ideas the last set I liked was Viking Village and even that one was selected by target not by lego! They had some thirty sets after that, but basically all licenced or some recreation of an object or an animal. In BDP I like most of the sets, but they bring nothing new (except for sticker sheet), not even instructions. Why cannot they select such sets for Ideas??? Keep BDP only as a selection process and make all sets in Ideas.

The thing about BDP is that they can just produce it in one go, so they basically have to make sure all the parts are produced beforehand that they need and put together their sets. If you would make an own theme out of it you would need budget for the parts etc as all of it needs storage and a higher production capacity, which is just not there. On the same time it would basically remove all differences between the BDP and Ideas and make the bdp sets ideas ones, so in the end, you would have ideas and essentially just remove the bdp completely.

 

[Wolfpack]

1 hour ago, BrickBob Studpants said:

The BDP sets are pretty niche in the grand scheme of things with a much lower production capacity. I mean, a lot of sets each round don’t get enough pre-orders to even be produced!

Not true. That never happened! So far all the sets got produced.

3000 sets is minimum and all the sets got 10.000 or more orders (Lost City had the least and that was about 10.000 as far I remember), average has been 30.000, which is not much less than some exclusive sets (unofficially some d2c sets have a production run of less than 100.000)

Also you must take into account that marketing and advertisement for BDP is basically nonexistant. Despite that and despite having no new parts the sets are sold out in a week with no problem. With new parts, instructions, proper marketing and availability on the lego site the sales would be huge.

Black Falcon. Yes, that is what I want. BDP should be removed and Ideas should have those unlicenced sets instead. If not all, than at least one round per year should be done this way. Lego bought BL after all, I am not a fan of that, but they should at least take the better advantage of it.

They can make them limited to 50.000 or something and in one run as far as I care, if prodution capacities are the problem. BDP in current form makes no sense, it is just PAB for other people MOCs.

[Black Falcon]

12 minutes ago, Wolfpack said:

3000 sets is minimum and all the sets got 10.000 or more orders (Lost City had the least and that was about 10.000 as far I remember), average has been 30.000, which is not much less than some exclusive sets (unofficially some d2c sets have a production run of less than 100.000)

Lost City was a bit over 8k Sets, not 10k, but that was the only one that didn´t make it to that benchmark. However the average can´t be 30k, since just few sets went over that point and there are several that just made it to about10k and others that didn´t reach the maximum either. The only series that was actually selling almost the maximum of the 150k Sets in total was the last one, there are some that just sold about 70% of the Sets avaiable so the avarage should be more about 25k Sets.

About how many Sets are made for normal ones I can´t say much, as Lego won´t tell anyways, but if you say a production run has less than 100k you shouldn´t forget that there is not just one production run, as not all sets are produced at the same time, let alone the same factory. But as those numbers are pure speculation there isn´t much to compare there anyways IMO.

12 minutes ago, Wolfpack said:

Also you must take into account that marketing and advertisement for BDP is basically nonexistant. Despite that and despite having no new parts the sets are sold out in a week with no problem. With new parts, instructions, proper marketing and availability on the lego site the sales would be huge.

Well, the target for those Sets are AFOLs and people learn about them through online blogs, forums (like this one) and marketing emails from Lego + the bricklink team beeing there and showing them live on lego events. Aside of that, of course you are right that sales would be a lot higher if those would be normal sets with higher avaiability, especially to normal consumers. But at the same time production, logistics and overall effort and costs would increase too.

12 minutes ago, Wolfpack said:

Black Falcon. Yes, that is what I want. BDP should be removed and Ideas should have those unlicenced sets instead. If not all, than at least one round per year should be done this way. Lego bought BL after all, I am not a fan of that, but they should at least take the better advantage of it.

They can make them limited to 50.000 or something and in one run as far as I care, if prodution capacities are the problem. BDP in current form makes no sense, it is just PAB for other people MOCs.

I would disagree here. BDP fills a niche. And that it is done the way it is done has a reason, sure you want new stuff and all and I can understand that, in the end everyone would love it. But in the end everything they would change and especially having new moulds, parts, prints etc for it will increase costs and while as it is Lego can just make those sets without much risk and can easily produce sets that they otherwise wouldn´t do. So instead of wishing for BDP sets to show up in ideas, you could just aswell wish that they would just make more classic ideas sets - though I don´t see much more chance for that happening either honestly.

[BrickBob Studpants]

1 hour ago, Wolfpack said:

Not true. That never happened! So far all the sets got produced.

Oh? I thought a lof of BDP entries make it to the pre-order phase, but in that case there’s another round before that then  I do remember a lot of submissions that never got anywhere, so I suppose there’s a jury that selects the sets that advance to the pre-order stage?

[SpacePolice89]

17 hours ago, danth said:

A little sad that half of Ideas sets are licensed slop. It's like Speed Champions but for houses. 

Licensed slop is the perfect term to describe many of those sets. They just blindly copy everything from pop culture instead of building something original.