Although it is nice to get a new sword, this one looks a bit more clunky/oversized than normal.
It doesn't really have a Lord of the Rings "style" in my eyes, although maybe it would work as a sword of the Lake Town men or Dale men?
I think it will probably be used for many "new" castle or historical themed models over the next few years.
As for the Hobbit trailer. Well all I can say is "Peter Jackson".
The Mountain Giant battle looks good but is only a short element of the book, it forces the Travellers into the cave where the goblins capture them.
An expanded role for Radagast? Okay I guess that makes sense if they are going to have a Trilogy where Dol Guldur features as more than an afterword.