I dropped by the New York City Lego store, grabbed 16 random packs, and went to pay. The total rung up more than I expected so I asked and was told that each costs $3.49! I was a bit annoyed since the lego catalog and online store show it to be $2.99. I decided not to get it since for $10 more, I can get a complete set off ebay and not have to worry about returning duplicates and buying more random packets to complete the collection.