CloneCommando99 Posted Thursday at 06:07 AM Posted Thursday at 06:07 AM Amazon UK sales data for Smart Play for the last month is starting come through, the amount of units sold in its premiere month is comically bad. Throne Room: 50+ Millenium Falcon: 50+ AT ST: 100+ Landspeeder: 100+ X-Wing: 100+ Vader’s TIE Advanced: 300+ Dagobah and Cantina data haven’t been released yet, but I expect the former will be 50+. For reference, the UCS Death Star has sold 200+ units on Amazon at full price. And the TIE Bomber, a 3 year old set, as well as Jango’s Slave One and Ahsoka’s Interceptor have sold 300+ each in the last month. The U-Wing and ARC-170 are currently at both 200+. The Night Trooper BP is 600+ and 332nd vs Mandalorians is 900+. Clear take away: Lego should make more battlepacks and a TIE Avenger (#335) as TIEs consistently sell well over many years of shelf life. Quote
BrickPrick Posted Thursday at 11:09 AM Posted Thursday at 11:09 AM On 3/23/2026 at 11:37 PM, Mandalorianknight said: A big part of that's the fact that this year probably has the most scattered releases of any year in it's history. I believe 6 of the first 7 months of the year have at least one set coming out, but a number of them only have 1-2 sets. Yeah, I struggle to call them real waves at this rate. They feel more like multiple small drops condensed into seasons now. I mean, sure you could have applied different seasons to all waves before. The August wave is obviously happening in summer, but it was still THE august wave and felt like it's own thing, you know? On 3/23/2026 at 11:37 PM, Mandalorianknight said: Non-clone prequel content is definitely suffering just as much as OT content from the clone flood. Yep. Just because Lego likes to shove Clones down our throats for the better part of this decade, doesn't mean PT fans are eating good by default. I'd say they are similarly neglected as OT fans. It's just not necessarily perceived as such due to the Clone Extravaganza. On 3/23/2026 at 11:37 PM, Mandalorianknight said: On that we can agree. Yes, every once in a while we do tend to agree with each other. ^~^ On 3/23/2026 at 11:37 PM, Mandalorianknight said: Another point in favor of the august wave. This would be our first year since launch without a microfighter. I really think people overstressed on that "A lot of" quote, and the "lot of" set is just the posters, Vader macrofig, "icons of star wars", and 1 or 2 of the other sets that sound like anniversary products. Well yeah, I like to take such wordings with a grain of salt. Who really knows what "a lot" means in this context, right? It very well doesn't have to turn out as bad as it seemingly sounds, as you just described. Just give me a little bit of spice in there. The even bigger lack of smaller sets this year is concerning. So Anakin's Delta 7-B would be a great fit to fill that void. On 3/23/2026 at 11:54 PM, Kaijumeister said: This is exactly why I’m hoping there’s at least 1-2 sets we don’t know about in the August wave. Basing literally every playscale set on Mando for the entire year is an incredibly risky move. Even for previous years that have had a film in theatres, Lego never committed literally the entire year to them. Yeah, it's just an unfortunate set of circumstances that resulted in the year we have so far. Imagine Lego didn't bank on Smart Play so hard right off the bat. We already could have gotten a couple of heavily requested sets. Or would be at least less concerned regarding the chances of that still happening. On 3/23/2026 at 11:54 PM, Kaijumeister said: 2025 was rightfully criticised for its clone-focused sets, but we still got a couple of playscale sets based Andor and Attack of the Clones too (it’s not much, but still). This year they supposedly aren’t even bothering with a Maul: Shadow Lord set despite the character being ridiculously popular. In any case, if Anakin’s Delta-7b and either the Ewok Village or Bespin Duel make it this year, I’ll be happy. Yes, while 2025 was pretty much one-note in it's offerings, it still delivered exciting and long overdue re-releases aplenty. This year, it's generic in a way without being able to excite beyond the predictable. This obviously can still change once we have a better idea of the summer sets. Don't wanna sound more negative as it is. I'm definitely in the ballpark for a new Sandcrawler. On 3/23/2026 at 11:54 PM, Kaijumeister said: Plus, I’ll question again why the usual reliable leakers still haven’t come out and just said that Mando-mania is all we can expect this year if it’s set in stone. Even with the Imperial Shuttle, AT-AT, Sandcrawler and ‘Hutt and Droid’ set releasing during the summer, the majority of these sets will be quite expensive. A set like Anakin’s JSF will help offset that by at least providing one affordable set during the summer. Even the confusion is confused at this point. Maybe there were some last-minute changes this time around? Couldn't agree more about Anakin's Starfighter even if I tried. It would be a inviting price proposition between all those heavy hitters. And we would finally be at peace for acquiring a modern General Skywalker minifig. On 3/23/2026 at 11:54 PM, Kaijumeister said: Considering there is just over four months to go until August, I’m hoping we can get some more clarity on this in April. I’m really curious as to why the leakers haven’t already confirmed / denied more about that wave and it makes me think they themselves simply don’t know yet. April would be indeed a good time to spill more beans. If we don't hear more concrete info by Star Wars day, I'll start getting nervous. Quote
Llewop Posted Thursday at 06:58 PM Posted Thursday at 06:58 PM I suppose the next pic leaks will be the May the 4th UCS and presumed GWPs and then whatever coming June. don’t know how leakers get their info but maybe because there is technically 3 waves before August maybe not much room for any other leaks? normally for the past few years we know everything for August by now as we try to avoid April fools silly rumours so maybe thre is hope any August news comes in the next few days Quote
Mandalorianknight Posted yesterday at 02:08 AM Posted yesterday at 02:08 AM 23 hours ago, Alex_South said: Hide contents the new maul clip shows a ship, it's a new variant on a mando starship/shuttle, shorter nose, smaller wings, overall a much more compact design and it looks all beat up. Could be a cool 100$ set if it has an interior. Normally I hate mando ships in lego, the wings eat up the parts budget. But this new design has a lot of interior potential and the back could open up and have an actual landing ramp. Or it would be just another throwaway single seat starfighter like Ahsoka's T6. I don't mind waiting for a Maul set if they do it right, we will know in month and a half what the most likely set options would be. I just don't want some bogus speeder vs lamppost set for it. Also gotta love the piece by piece leaks, next will be the extra-parts, followed by the sticker sheet. Always a sucker for new mandalorian vehicles, hope we get one of those shuttles. 19 hours ago, CloneCommando99 said: Amazon UK sales data for Smart Play for the last month is starting come through, the amount of units sold in its premiere month is comically bad. Throne Room: 50+ Millenium Falcon: 50+ AT ST: 100+ Landspeeder: 100+ X-Wing: 100+ Vader’s TIE Advanced: 300+ Dagobah and Cantina data haven’t been released yet, but I expect the former will be 50+. For reference, the UCS Death Star has sold 200+ units on Amazon at full price. And the TIE Bomber, a 3 year old set, as well as Jango’s Slave One and Ahsoka’s Interceptor have sold 300+ each in the last month. The U-Wing and ARC-170 are currently at both 200+. The Night Trooper BP is 600+ and 332nd vs Mandalorians is 900+. Clear take away: Lego should make more battlepacks and a TIE Avenger (#335) as TIEs consistently sell well over many years of shelf life. The US obviously has a much larger population, so seeing these numbers my immediate thought was "oh, man, that's REALLY bad". But yeah, looking at your analysis, the Advanced seems to be the only one doing well. Here's the comparison numbers on the American site. 2k: TIE Advanced (Again, the only one doing well.) 1k: X-wing 800: Falcon, AT-ST 600: Landspeeder 400: Throne Room 200: Cantina 100: Jedi Training Some sets that outsell these: 5k: Mando's Speeder 4k: Midi-Falcon, Obi-Wan's Starfighter, 501st specialist Battle Pack, 2k: Ahsoka's Starfighter, Coruscant Battle Pack, midi AT-AT, Rex Microfighter, shock trooper mech, Now, the immediately obvious thing is that most of the sets that are drastically mogging the smart sets are significantly cheaper. It's not a coincidence that the only 5k+ set is the one that's $10. That said, sets at similar or greater prices from previous waves are generally hitting at least 1k sales, something every set but the Advanced and X-wing lack. Also, every other set is older, and I have to assume sets sell the most in their release month. Unfortunately, there aren't many playsets releasing from other themes this month, and while plenty of 18+ sets that released demolished the smart sets, it is a different demo. At this point, while it doesn't look good (and anecdotally I don't think a single one's moved at my local walmart), it's too early to tell unless someone remembers the release month data for the august 2025 sets. 14 hours ago, BrickPrick said: Yeah, I struggle to call them real waves at this rate. They feel more like multiple small drops condensed into seasons now. I mean, sure you could have applied different seasons to all waves before. The August wave is obviously happening in summer, but it was still THE august wave and felt like it's own thing, you know? Well yeah, I like to take such wordings with a grain of salt. Who really knows what "a lot" means in this context, right? It very well doesn't have to turn out as bad as it seemingly sounds, as you just described. Just give me a little bit of spice in there. The even bigger lack of smaller sets this year is concerning. So Anakin's Delta 7-B would be a great fit to fill that void. Yup. I used to remember big waves in january and august, with a third one around the movie's release. They feel so scattered now- for awhile august was the only big wave of playsets, and this year it seems there's a chance we won't even have that. The numbers aren't drastically different, and I'm sure spreading out releases more helps sales, but it doesn't feel as specials when it's drip-fed throughout the year rather than big wave releases. Yup. Same thing with the X-wing microfighter to be honest, even though it's a gimmick set I think it is nice to have a $15 set out there. Quote
Darth_Bane13 Posted 13 hours ago Posted 13 hours ago 14 hours ago, Mandalorianknight said: but it doesn't feel as specials when it's drip-fed throughout the year rather than big wave releases. I totally agree, I often don't even notice when new sets get released in these little waves. New sets felt more exciting when there were only 2-3 waves a year. Quote
CloneCommando99 Posted 7 hours ago Posted 7 hours ago T I E A V E N G E R # 3 3 6 20 hours ago, Mandalorianknight said: It's not a coincidence that the only 5k+ set is the one that's $10. it's too early to tell unless someone remembers the release month data for the august 2025 sets. I’m glad that likely means the £10 subtheme is here to stay. Scout Trooper speeder and General Kenobi BARC next? IIRC, in the UK the 327th BP had around 3000+ sales on Amazon in October. So I’d guess August, when hype was greatest, would have had similar or greater numbers. Quote
Mandalorianknight Posted 5 hours ago Posted 5 hours ago 46 minutes ago, CloneCommando99 said: I’m glad that likely means the £10 subtheme is here to stay. Scout Trooper speeder and General Kenobi BARC next? IIRC, in the UK the 327th BP had around 3000+ sales on Amazon in October. So I’d guess August, when hype was greatest, would have had similar or greater numbers. Most likely- while lego probably has a smaller profit margin on these, it's not just that it generates goodwill- a $10 set moving 5k copies a month is good, stable income, and I doubt that set ever goes on sale. While they probably make a lot more on the flagship $150+ sets, they also obviously sell a lot less, and just as importantly those larger sets- at least recently- hit serious sales at retailers not long after releasing. (While that's not a direct issue for lego, it certainly makes the retailers less inclined to buy as many copies from them.) I think the scout trooper speeder might be a tiny bit small for a $10 set, but a half battle pack with one of them, a scout trooper, and a stormtrooper/rebel commando maybe with a tiny tree or fern or something would be awesome. Same with an AT-RT, BARC, Bantha, Dewback, Droid Escape Pod, you name it. I want to say a lot of the august sets were hitting 6-10k in their release month, but I wasn't sure if I was remembering that right. But even your number there demolishes the entire smart wave, even in the US, much less the UK. 6 hours ago, Darth_Bane13 said: I totally agree, I often don't even notice when new sets get released in these little waves. New sets felt more exciting when there were only 2-3 waves a year. Absolutely. I've talked about this a few times, but I think we need to go back to: January: Big playset wave May: 18+ set drop, Spring UCS August: Big playset wave October: Fall UCS, calendar, any exclusives. Quote
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