LEGO Pokémon 2026 - Rumours & Discussion

[MAB]

11 hours ago, Scarilian said:

The advert opens with demonstrating all the adult responsibilities and it ends with him actively choosing to ditch all of those responsibilities, including his work uniform, and instead meet up with his coworkers to get Lego Pokemon while someone expresses concern at his actions. 

Trying to insult people who acknowledge the adverts content doesn't change the adverts content.

Here is a popular fan commercial by John Wikstrom that encapsulates what they were going for better, the idea of revisiting your youth while also showing the passage of time such as reading a kindle as opposed to playing a gameboy.

The slogan was never intended to be a chore, it's a dream, an adventure and a journey. You can have the 'Gotta catch/build 'em all' as a slogan, but pairing it with how they handled the rest of the advert and the release it makes it feel extremely manipulative. No real time to view the sets prior, released during a working day, a GWP exclusive to the larger set and in a limited number, all of it's designed to create FOMO and rush people into spending without letting them think. Even the sets themselves which really should have been focused entirely on the Pokemon include unneccessary display areas and shove multiple Pokemon together to inflate the pricing.

If these consumers had no time to view the sets, and the pre-release was during the working day (it was at the same time worldwide so someone somewhere would be working) when they were at work, then how could they have seen the advert and been evilly manipulated to by it forcing them to buy the sets without thinking? The sets are not released yet. They will be on shelves in a month and will presumably be available for at least a year, along with other sets in future. These consumers have not missed anything except for the GWP and there is a possibility that will be back for the store release. 

 

The advert is a bit of fun. It is not evil manipulation. 

[danth]

On 1/13/2026 at 12:49 AM, squiz18 said:

Preorders for the big 3 set are exhausted on the US, UK and AUS lego sites. 

Jang did a whole video on how they sold out instantly, based on pre-order buttons being gone, and pulled numbers from some other website and did some math and concluded Lego made like $30 million in a day.

But now the preorder button is back.

So does that mean they never really sold out?

Edited January 14 by danth

[Black Falcon]

20 hours ago, Scarilian said:

The advert opens with demonstrating all the adult responsibilities and it ends with him actively choosing to ditch all of those responsibilities, including his work uniform, and instead meet up with his coworkers to get Lego Pokemon while someone expresses concern at his actions. 

Or it is simply showing some people breaking out from their boring every days life and fixed procedures, meeting up with some old friends and having some fun. That doesn´t mean that they have to ditch their jobs or anything.

On 1/12/2026 at 8:04 PM, danth said:

Eevee looks great.

Pikachu looks kinda bad. The others are just okay. 

Really sad to see Lego struggling to match Mega designs. 

I like some of their movable designs, Charizard, Magikarb and its Evolution look good, but most of the rest just doesn´t (to me), including the several Pikachus they made. That beeing said both Companies have several Designers, so the quality of the Design varies from Set to Set (and in the end of course also lies in the eye of the beholder).

8 hours ago, MAB said:

If these consumers had no time to view the sets, and the pre-release was during the working day (it was at the same time worldwide so someone somewhere would be working) when they were at work, then how could they have seen the advert and been evilly manipulated to by it forcing them to buy the sets without thinking? The sets are not released yet. They will be on shelves in a month and will presumably be available for at least a year, along with other sets in future. These consumers have not missed anything except for the GWP and there is a possibility that will be back for the store release. 

They were actually pretty honest about it, the Terms for the GWP clearly stated that it would be avaiable again for release.

[Mandalorianknight]

11 hours ago, MAB said:

The advert is a bit of fun. It is not evil manipulation. 

Exactly. And even then, regardless if you attribute any sort of sinister intentions to... the lego pokemon commercial... I would say that if somebody is so easily manipulated that a minute long commercial immediately convinces them to spend nearly a thousand dollars on lego they otherwise wouldn't purchase and "ditch all their adult responsibilities", there are clearly other concerns at play there that I wouldn't blame Lego for.

The ad isn't misleading about the product. It's not aimed at small children who don't know any better. As far as commercials go it really isn't anything sketchy or concerning.

58 minutes ago, danth said:

Jang did a whole video on how they sold out instantly, based on pre-order buttons being gone, and pulled numbers from some other website and did some math and concluded Lego made like $30 million in a day.

But now the preorder button is back.

So does that mean they never really sold out?

There are multiple possibilities I could see. One is that they underestimated demand, but either somebody in logistics was able to find some space/reassign some machines so that they could have more copies of the set produced by the release date, or they decided to dip into retail/release stock a bit. Another is that it was just some sort of glitch and they hadn't run out of pre-orders yet.

Either way, it seems to be doing very well- it might not be $30 million exactly, but lego and nintendo are both walking away from this with wheelbarrows of cash.

 

I do think this is somewhat of a misstep on lego's part- they really should have put a $30-50 Pikachu out there as part of the release wave. The cheapest set being Eevee for $60 means a lot of kids and casual fans won't be getting any Pokemon sets, at least out of this batch. Pokemon is massive among millenials and older Gen Z, of course, but it's also pretty big with children, and they've essentially been cut out of the theme here.

[BrickBob Studpants]

11 minutes ago, Mandalorianknight said:

[…] but it's also pretty big with children, and they've essentially been cut out of the theme here.

That‘s whom the 16 sets in August are geared towards

[danth]

1 hour ago, Mandalorianknight said:

I do think this is somewhat of a misstep on lego's part- they really should have put a $30-50 Pikachu out there as part of the release wave. The cheapest set being Eevee for $60 means a lot of kids and casual fans won't be getting any Pokemon sets, at least out of this batch. Pokemon is massive among millenials and older Gen Z, of course, but it's also pretty big with children, and they've essentially been cut out of the theme here.

I think the strategy is to get all the money they can from big spenders, and from people who prefer cheaper sets but will absolutely cave and buy the big sets due to FOMO. 

Then they'll release cheaper sets later to get the more frugal people. 

 

[squiz18]

13 hours ago, danth said:

Jang did a whole video on how they sold out instantly, based on pre-order buttons being gone, and pulled numbers from some other website and did some math and concluded Lego made like $30 million in a day.

But now the preorder button is back.

So does that mean they never really sold out?

The difference is when the pre order came back for a second time, the GWP wasn't available. The numbers of available GWPs was in the T&Cs so I think it's likely they sold that many sets (over 32 million dollars in about 12 hours!). 

Then the second preorder round was presumably a bit of extra stock. I suppose it's the GWP that went out of stock, rather than the set itself. 

Preorder is unavailable again, at least in the UK

10 hours ago, danth said:

I think the strategy is to get all the money they can from big spenders, and from people who prefer cheaper sets but will absolutely cave and buy the big sets due to FOMO. 

Then they'll release cheaper sets later to get the more frugal people. 

 

Yeah, Jang discussed that in his video. This was the Brickset comment that he referenced which seemed pretty spot on: 

 

Quote

I think the business strategy here is pretty clear and it's not unique to Lego.

If you're a company with a line of products to sell that you know there's going to be strong demand for, you start by releasing the more expensive products first, with lower cost products being released a while later. This way the people who want the high priced items will buy them, along with some of a larger group of people would have bought lower cost items instead if they were available, but will stretch to buy these instead.

It's not hard to understand - you want as many people as possible to buy the most expensive sets they can afford/are willing to buy. Once you've sold enough of those sets, you discount prices on them or release lower cost sets as a way to get more money from the next tier of consumer in the market. You don't want to do that too soon because if you do, you cannibalise some of your higher value sales.

In this case Lego have done something even more crafty to increase their sales of higher value sets. The set with three Pokémon could easily have been sold as three separate sets, with bases that fit together into a bigger whole as a way to provide an incentive for some people to 'buy them all'. However, if Lego did that, some people might only buy the one or two that they wanted. By packaging them together Lego is ensuring (or at least trying to ensure) that people who want one or more of these Pokémon have to buy all three, and they get the increased revenue associated with that. You could of course argue that the high price for this set would put some people off buying but I'm guessing Lego have done some market research and determined that while people might grumble and complain about having to buy all of these together, they'll still do it. This is Pokémon after all.

It will be interesting to see what Lego comes out with at the next level down in terms of sets. I'm sure minature scale Pokémon would sell like hotcakes (especially if they put them in mystery boxes or I suppose that should be poke balls), but smaller sets would be popular irrespective of whether they come before or after the big sets, so if you're Lego, you release the big sets first.

 

[danth]

5 hours ago, squiz18 said:

The difference is when the pre order came back for a second time, the GWP wasn't available.

Ah okay, that makes sense. 👍🏼

[Meaf]

Do we have any solid information on when the next wave is coming out, or is it just "some time later this year (probably summer)"?

[BrickBob Studpants]

27 minutes ago, Meaf said:

Do we have any solid information on when the next wave is coming out, or is it just "some time later this year (probably summer)"?

August

[R0Sch]

Here's my reverse engineered GWP Kanto Region Badges display case, in case you want to rebrick it instead of spending 650€ on a set: 40892.io

[BrickWild]

Here's my 'Cosplay Pikachu' tail!

 

And here's the required pieces too.

Download: https://drive.google.com/file/d/1gxeXA0fLu_84G5VTwyRoPoLpgNB5W_BL/view?usp=sharing
 

[thebricksbear]

On 1/18/2026 at 2:17 PM, R0Sch said:

Here's my reverse engineered GWP Kanto Region Badges display case, in case you want to rebrick it instead of spending 650€ on a set: 40892.io

 

This is awesome, thank you! Absolutely will not pay for the Pokemon legos, so this is a great alternative

[BrickBob Studpants]

According to @Lego_Minecraft_Goat, we’re getting 4 18+ sets this summer, as 2 sets have previously been mislabelled as 6+ and 12+.

Fingers crossed they’re not all from Gen I  Mewtwo and Gyarados are almost guaranteed I’d say, but please let the others be from any other Gen

[Lion King]

21 minutes ago, BrickBob Studpants said:

According to @Lego_Minecraft_Goat, we’re getting 4 18+ sets this summer, as 2 sets have previously been mislabelled as 6+ and 12+.

Fingers crossed they’re not all from Gen I  Mewtwo and Gyarados are almost guaranteed I’d say, but please let the others be from any other Gen

I don’t know…. I mean Gen 1 is a good way to start with, right?  there are over 900 Pokemon (and Gen 10 could come up soon) that fans have been demanding for Pokemon in video games. “Where is my favorite Pokemon in Gen 8?! Damn it!!” “Where is Pikachu in Gen 5???? Dang it!!!” “I WANT MEGA GARDEVOIR!!!!” “I don’t want that ugly Alolan Geodudee or that Diglett!!!” 

really, it gives me headaches while reading fans’ complaints online. 

[BrickBob Studpants]

7 minutes ago, Lion King said:

really, it gives me headaches while reading fans’ complaints online. 

Oh yes, Pokémon fans can be almost as crazy as Star Wars fans, if not more so  I don’t wanna contribute to that, my wish is just that they give all Gens some love ^^ 

[Black Falcon]

33 minutes ago, BrickBob Studpants said:

Oh yes, Pokémon fans can be almost as crazy as Star Wars fans, if not more so  I don’t wanna contribute to that, my wish is just that they give all Gens some love ^^ 

It probably makes sense to make 18+ Sets for Gen 1 though, because fans of those should be the oldest by now and probaly have more money avaiable ;).

[BrickBob Studpants]

1 minute ago, Black Falcon said:

It probably makes sense to make 18+ Sets for Gen 1 though, because fans of those should be the oldest by now and probaly have more money avaiable ;).

Sure, the target group is clearly millennials, but the fans that grew up with Gens 2-4 are also millenials, and those who were kids when Gens 5 and 6 came out are also adults now

[TeriXeri]

I think Gen 1 will definately be the main focus still this year, 30th year anniversary is for Gen 1, Fire Red/Leaf Green even come to switch now.

Something Gen 10 seems likely for 2027 if it ends up releasing this november (speculation)

Also could have something related to Z-A / Megas, or maybe a battle arena or w/e based on Champions (the official place for VGC) 

Pokopia is blocky enough to be Lego-like but I doubt they'll do moulded mini models that would fit inside a 2x2 area. Only see it happen if they completely scrap minecraft and animal crossing.

I mean, it's still a while until something like 30th anniversary of gold/silver (1999 > 2029) , that leaves 2027-2028 pretty much open to anything.

 

I think the concept of 3-in-1 could be interesting for something like Slowpoke > Slowbro+Slowking. (could even recolor it/update it a few years after with Galarian variants) 

If they wanted, they could basicly make thousands of different sets , and even go crazy with recolored sets for shiny variants, even if they stick with just brick-built.

Edited February 23 by TeriXeri

[CopperMoon]

I am so excited about the pokémon sets. I'm hoping to be able to get the badge and mini-center on friday and if I succeed, I think I will make an attempt at getting every pokémon set released by lego. This is like a dream come true for me. 

Do you all think there's going to be a lot of queueing for the Gift With Purchase? I saw in a reddit thread that some people were buying tents to camp outside the shops. I don't think I could stay all night infront of a shop myself, honestly. I will probably just wake up really early and go there 2 hours before the shop opens.

[TeriXeri]

Well, Pokémon day 30 years, came and went,  so far , no new core games until at least 2027.

Gen 10 starters did get announced , so LEGO sets of them will probably happen at some point but I don't think they'll make those until 2028. Or maybe the Costume pikachu's they showed.

 

Edited February 28 by TeriXeri

[Lyichir]

2 hours ago, TeriXeri said:

Well, Pokémon day 30 years, came and went,  so far , no new core games until at least 2027.

Gen 10 starters did get announced , so LEGO sets of them will probably happen at some point but I don't think they'll make those until 2028. Or maybe the Costume pikachu's they showed.

 

To be honest I've seen a lot of people happy that they're taking more time on the next core game, after Scarlet and Violet released in a somewhat rough state. The teaser looked great already.

As for Lego, no new games probably isn't a problem, they've only just barely started covering Kanto Pokémon so there's still plenty of stuff they could do without the pressure of needing new content to tie in with. It's not like there's a lack of demand for the sets even just based on older Pokémon.

[TeriXeri]

10 hours ago, Lyichir said:

To be honest I've seen a lot of people happy that they're taking more time on the next core game, after Scarlet and Violet released in a somewhat rough state. The teaser looked great already.

As for Lego, no new games probably isn't a problem, they've only just barely started covering Kanto Pokémon so there's still plenty of stuff they could do without the pressure of needing new content to tie in with. It's not like there's a lack of demand for the sets even just based on older Pokémon.

I know , it's not a problem, 1025 + extra forms(tera/mega/shadow/gigantamax/regional/gender differences etc. forms) to choose from already.

Would love to see a creator-style wave of sets with a few 3-in-1s , but would be harder to do with the way they do eyes/mouth as prints, but could still work for the Slowpoke line.

Something silly like an unown 26 or 28-in-1 could be fun to see but maybe at smaller scale so you can actually spell words, and smaller round plates/tiles exist if they want the eye print to be used.

Edited March 1 by TeriXeri

[Lion King]

Yeah, I can’t see how Lego can do with over 10,000 Pokemon once the next generation core game is out, along with Mega/Terra/Gigtantmax/Regional Form/Shiny/Gender difference/Paradox/Distant Relation(take look at Diglet and Wiglet). I think it’s wise fort Lego to start with Gen 1. And I doubt that Lego will satisfy Pokemon fans at same time.

I think it’s better that they will not do Shiny/Mega/Paradox/etc….

[Lyichir]

On 3/1/2026 at 11:12 AM, Lion King said:

Yeah, I can’t see how Lego can do with over 10,000 Pokemon once the next generation core game is out, along with Mega/Terra/Gigtantmax/Regional Form/Shiny/Gender difference/Paradox/Distant Relation(take look at Diglet and Wiglet). I think it’s wise fort Lego to start with Gen 1. And I doubt that Lego will satisfy Pokemon fans at same time.

I think it’s better that they will not do Shiny/Mega/Paradox/etc….

Realistically I don't think there was ever any chance of every Pokémon appearing in sets. But that's the same for most Pokémon merch. Things like starters, legendaries, and other popular Pokémon are on the whole more likely to get a lot of merch than things like, say, the middle evolution of a random Bug-type. I feel like that's definitely going to be the case with Lego, too, and would likely be even more limited if they'd gone the route of molded, minifig-scale Pokémon instead of largely having them brick-built.

That said I doubt things will be limited to Kanto Pokémon for too long. It's a decent place to start but moving on to popular Pokémon from other regions will go a long way to keep things fresh. And I wouldn't even rule out regional forms or the like, just so long as there's a set concept that can make them part of an appealing product as a whole.