I've not seen the film, but the design & look of this theme looks awesome to me. I've already got the Stage Coach, Colby City & the Train with the silver mine on the wanted list. I don't collect themes as I'm rather into Technic but these sets look so nice and work even without the Lone Ranger tie in, that bar the Avengers' Quinjet #6869 they are my only minifig sets (Maybe the in the back of my head I'll also only seeing 6 sets hurting my wallet instead of the hundreds that SW produces!)
I not sure how successful a theme it's going to be for Lego, Liverpool had removed their display since last week & replaced with with Galaxy Squad. Lone Ranger (& Turtles) are now a small vertically section (on opposite sides of the shop) right near the main window, which strangely feels hidden as it's not in a natural line from the front door, but a tight 90deg+ turn. Maybe we'll get a few more western set with the Lego Movie
Brickset front page says it's next Saturday the 17th for the pump cart.. I can't wait to grab a couple.