MAB

There are various reasons to do it. It used to be quite a community type feeling on day 1 for a new big set in a store, and it also used to be that if you wanted it first then you had to get it from the store rather than wait for delivery. But I think that has diminished now since LEGO gives out so many copies way in advance of release day to people they know will give positive reviews that people that purchase to review cannot compete for the youtube review income. And there are so many big sets, it is not really a special event any more.

Customers already let it work. People set alarms for internet shopping and take a day off work and queue for hours for in-store shopping. Just to get the precious.

With the official reveal of Blue Scaled-Up Astronaut Minifigure today, I have already seen a couple of comments wishing the CS panel was done with a clear sticker instead of printed so that it would be possible to do scaled-up CS minifigures in other colours. The printed blue panel will no doubt be ideal for creating bases or ships, but if someone wants other colour large figures then it is useless. It shows there are often two sides wanting different things.

This depends if you are thinking about individual sets or in the longer term. If a customer misses out on a GWP because they are too slow, then yes they will probably wait until they can get a better offer on that set such as double Insiders or some other more general GWP. For that set, they might wait or be annoyed they missed the GWP. But what are they going to do next time and the time after that? They know they must buy on the first day or in the first few hours, so they end up buying on day 1. It wouldn't surprise me if LEGO are slowly increasing the numbers of day 1 GWPs, slowly changing the behaviour of buyers as they are conditioned into purchasing on day 1 at full RRP. They need some to miss out to keep the hype or FOMO, while slowly getting more people to change behaviour.

Unless you want the unprinted piece on show. If you are hiding it inside, chances are you can use a different part or colour anyway.

And the Pokemon one.

Kids are different, as are adults. At one extreme, some like to build but then don't really play whereas at the other extreme some like to play but don't like to build as much. If a kid wants to dismantle these sets into basic parts to rebuild into something else, nothing is stopping them, just like a normal set. But this also gives kids that prefer play over rebuilding a chance to quickly mashup their set into something else.

Minifigs are for display too! :-)

Without a new mould, the shields were always going to be a compromise. Personally, I prefer the ovoid to rectangular, especially from a distance.

It depends on the options. If no battle pack vs one battle pack (exclusive as a set but all parts come from the big set, so nobody misses any exclusive minifigs if they are not day one buyers), I'd go for one!

If I was designing a GWP I'd also go for a battle pack. Maybe 2 Gondor soldiers plus 2 orcs, or 4 Gondor soldiers. Nothing exclusive (aside from the packaging for sealed box collectors) but still something useful and valuable for anyone wanting to fill their display / army build.

Some kids enjoy mashups. Many of vehicles in Dreamzzz are mashups so presumably their research shows enough kids like it. It is not like there aren't enough regular vehicles in City for those that want realism. I guess these are for the kids that want imaginative rather than realistic play. If that fire engine needs to put out a forest fire, stick on some wings and it is suddenly a fire plane. Having them modular also means it is quick and easy to switch bits out or add extra sections in, without needing to totally take the model apart then rebuild. So good for kids that prefer the play to the building side.

Like doing a free LOTR brickheadz set but announcing it will be released on general sale later? If it is $650, $30 is about 5% so similar to waiting for double Insiders points. It really takes away the early 'must get'. I think one of the reasons Rivendell has lasted so long is because of the poor opening offer which has led to long consistent sales rather than a strong initial peak. Of course, that is either good or bad depending on viewpoint.

Bingo!

They both feel too important to be the GWP and likely to cause complaints if not available. But I guess as they are missing from the main set, it could be one of them. The Stranger Things GWP wasn't really part of the main set, same with Bag End, Death Star it was but fairly minor. Whatever it is, it will cause complaints.

That's fine, you can state what you'd like to see. But when you deny that things exist that is another matter. As to the rest, also fine. I'll click ignore.

They should be kicked out. I guess they will claim that they thought they were releasing information on the Sauron helmet which other sites were releasing at the same time and accidentally confused the two LOTR sets. If it was an accident then it is very sloppy and clearly they should not be trusted with sensitive information in the future, especially when there are enough fan sites that are more careful with reveals and sticking to agreed dates. I don't think the fan reaction to it has anything to do with it. They have taken away the reveal from LEGO.

There was lots of fantasy and sci-fi Space in City. However, it might not be the sci-fi you want and hence you dismiss it. It was the same with Classic Space fans 15-20 years ago, complaining that Galaxy Squad was too confrontational, Alien Conquest was not Space as it was on earth, Space Police was too cartoony and none of it was just about exploration and non-confrontational like the original Classic Space.

Are you a 5-10 year old child though? Some kids will like it, and ones that don't can buy unswapable vehicles.

I think the biggest problem with doing the Mines of Moria again is the minifig selection. They have already done the whole Fellowship in their regular outfits and the Balrog. So the only missing characters (for the recent releases) are a cave troll and some orcs. I think that could impact sales quite badly, especially if it is just a large grey room. Doing just interiors is difficult as so many bricks are needed to enclose the space. Not particularly good architecture and repeated minifigs wouldn't be a good combination. Maybe if it was two sided and had the Watcher in the Water and the Doors of Durin on one side and the mines as a single open room on the other it could be a little more interesting.

There was loads of fantasy /sci-fi Space in City in 2024-25. If they do it too frequently it becomes boring.

I doubt it, Mines of Moria is the only location like that in LOTR and they've already done the Balrog set this time around.

Characters like that often have splats to emphasise the role such as the various mechanics, the cake boy, artist, etc.

But not if it has chocolate splashes on the torso and legs.

I imagine that is a umour based on similar rumours for SW. The contracts are never made public so we never know what agreements they have made.