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About kbalage

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What is favorite LEGO theme? (we need this info to prevent spam)
Technic
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Small correction: it cannot run code using the official LEGO firmware and software. The Control+ hubs are fully capable of doing that with Pybricks. The Powered Up hardware ecosystem shows great potential when you unlock its capabilities with Pybricks, everything works together, and this is truly the missed opportunity on TLG's part. We were promised an app that would control everything, but it never happened, after all these years the app can barely provide even minimal functions. I see TLG introducing great hardware from time to time, but failing to build a coherent system, which is kind of ironic considering the company's history with the original brick and its "universal compatibility". They divide effort between teams focused on their own themes, develop different software solutions that use the same hardware, and invest far less in software and documentation in general than they should. The mentioned Smart Brick would also have huge potential, but I am afraid we will never see it properly used.
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We cannot deny that branded cars probably sell the best. However, TLG could afford to maintain a healthier balance and offer more Technic-like Technic sets, rather than just a flood of cars, a few smaller sets in the "other" category, and the yearly large, expensive construction set that they also market as a display piece. This is similar to the decline of Powered Up. Once they changed Power Functions and made it less intuitive to use, with a companion app that felt like a guessing game, fewer people bought standalone parts, and sales of motorized sets likely declined as well. This probably became proof for them that overall interest in motorization had dropped, so they scaled down the lineup. As you said, cause and effect...
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Technic General Discussion
kbalage replied to Jim's topic in LEGO Technic, Mindstorms, Model Team and Scale Modeling
I don't think Technic sells because of the Technic tag on the box, they sell because of the content, which is almost always a licensed vehicle :)The solution I proposed in the video was definitely ironic, I do not think LEGO would actually bring back Racers. However, splitting the "licensed display models made mostly out of Technic elements" into a separate theme would help keep the Technic spirit alive. We could get half or even fewer sets per year labeled as Technic, but these sets could really prioritize function over appearance.