Heard about some non-Lego stores having this on sale prior to Aug 1st. Walked into the TRU in Times Square, and they didn't have among their main display. However, as I was about to leave, I spied the back of the box behind the cash register, and thought, could it be? Well yes, it was, and i gleefully purchased it. Now I just need to find the time to build it. Lucky me.