Unpopular Opinions about LEGO

[MAB]

50 minutes ago, Karalora said:

Can I just say that I despise the term "kidult?" What a miserable portmanteau that is, both aesthetically and in the implied judgment against what some people choose to do with their time and money.

So do I, and in fact I don't think many adults are "kidults" in the sense of being interested in stuff that is marketed towards children. Especially in terms of LEGO, many of the products adults are buying are now specifically marketed towards adults not children. LEGO may have traditionally aimed products at children but that doesn't mean that all their products are toys or for children.  An adult creating a MOC or following instructions to build a model using LEGO is no more a kid than an adult doing the same thing with Meccano, or scratch building, or creating art with felt tip pens. I also play a lot of board games, often aimed at 14+. Those are also typically grouped in with toys yet they are very different to kids playing a 15 minute game aimed at young kids. But then, video games often get classed as toys too even though some of them are 18+.

Edited February 2 by MAB

[JesseNight]

I'm no fan of portmanteaus in general, but I'm not offended by it either. We live in a time that adults who openly show having Lego collections are generally accepted, so I'll just wear the title with pride 
 

8 minutes ago, MAB said:

I also play a lot of board games, often aimed at 14+. Those are also typically grouped in with toys yet they are very different to kids playing a 15 minute game aimed at young kids. But then, video games often get classed as toys too even though some of them are 18+.

Nothing wrong with short board games. I love long ones but sometimes there just isn't time for it.
And don't worry about the age indication, we'll remain 14+ for life!

[MAB]

17 minutes ago, JesseNight said:

I'm no fan of portmanteaus in general, but I'm not offended by it either. We live in a time that adults who openly show having Lego collections are generally accepted, so I'll just wear the title with pride 
 

Nothing wrong with short board games. I love long ones but sometimes there just isn't time for it.
And don't worry about the age indication, we'll remain 14+ for life!

I agree, short games are fine. It was more the "aimed at young kids" part. A game of 'Love Letter' is very different to a game of 'Pop to the Shops'.

 

[The Reader]

10 hours ago, Mr Hobbles said:

Just to point out, in this context share of the market is in terms of revenue, not in terms of number of participants. It could be that only 1% of the audience is kidults and 99% are children, but the kidults are spending a lot more.th

I quoted the press release because I wasn't aware that one third of TLG's revenues comes from adults. TLG was a toy company but seemingly have changed their portfolio massively. I just didn't know to what extend ...

[JesseNight]

7 hours ago, The Reader said:

I quoted the press release because I wasn't aware that one third of TLG's revenues comes from adults. TLG was a toy company but seemingly have changed their portfolio massively. I just didn't know to what extend ...

A lot has changed in society too. 
Decades ago, parents would still join their children in play or help them build stuff, but wouldn't talk about it in any other context than a parent-child moment, while I am sure parents had fun doing that too. But even then, on expositions we'd see massive scale high detailed buildings in Lego which I'm sure weren't built by little kids.
Nowadays it's okay to publicly show it and talk about it and Lego would have been a fool if they hadn't played into that market because adult stuff is obviously aimed at much higher budgets.