I consider myself more feminist than anything else. The idea that making pink things is bad for equality, or whatever, is tripe. The sheer amount of males who cannot wait for these sets for various reasons is very encouraging on that front! Making things which girls are encouraged to be interesting does not mean Lego are contributing to a global problem of some sort. They are trying to work within a competitive market. Staying rigidly gender-neutral is not going to change the world, and this way might get more girls into Lego and into the rest of the themes.
I for one am going to buy a lot of this theme, for the figures, the animals and the amazing colour palette.