I don't think it's all that bad...especially for not what Lego appears it to be intended for: a moderately priced Christmas train that families can enjoy. Not everyone has the disposable income for a $299 set, and not everyone wants holiday. So I think this fits the bill pretty well. I know I'm "arm-chair quarterback" as much as the next person, but it kind of makes me laugh when people criticize TLG's approach...not like they're a privately-held company that reported $5.4 billion in revenue in the US in 2015. I think they know what they're doing
I for one, being a father of a 6 and 3 year old will definitely be buying one for my kids. It'll suit them (and me) just fine.