I have to say, this line looks quite promising. Not only are we given an awesome new trailer with top-notch CGI and narration, but also great (At least in my opinion) new sets and an interesting, if not especially deep story. And from what I can deduce, I also think this is one of the greatest decisions TLG has ever made in terms of story+figures. I'm assuming that the story revolves around Villains traveling through time and causing all sorts of mayhem for the time stream. These Heroes are then built according to the mission, and dispatched through time and space to combat the threat, and restore the time stream to it's correct state. Which means TLG can make all kinds of different Heroes ands Villains, and place them in various settings, and make it all work. Hell, they could even do a year where the Villains win, and the Heroes have to combat a changed present as well as working to fix the past! All in all, Hero Factory seems like it's going to be a pretty great line to me. The only thing I really can complain about is those specialized pieces. I mean, it's going to be rather hard to find a way to use that leg armor or those weapon arms.