Should LEGO do sets for commercial airlines if the opportunity arises?

[legoman19892]

Best lock Air Force One.

I think Best Lock also makes American Airlines and.or Delta Airlines sets as well,

Do you think LEGO should do something like this if the license becomes available?

[Zerobricks]

II remember the dreamliner a few years back...

[Vorkosigan]

A creator style model possibly. Something like that bestlock set is just too small potatoes for LEGO to deal with.

[62Bricks]

They did Lufthansa sets in the past.

[Sinthoras]

Yes, and I think in 2015 there is a promotional set 40146 on Lufthansa flights. On Lego Ideas there are also some interesting projects like the Concorde from British Airways and Air France.

[LAKAbricks]

There has been several brickbuilt airliners in the colours of commercial airline companies. On top of my mind are Emirates, Air Canada and Sterling Airways.

I'd love to get my fingers in one of the Emirates airliners

[AFOLguy1970]

It would be great to see Lego take on a commercial airliner with the liveries of various airlines. Hopefully it would be on a larger scale than the Best Lock ones. I did see quite a few of those for sale at the CR Smith American Airlines Museum near DFW.

[Ondra]

I expected some exclusive creator plane, like sopwith camel, for this year, but seems they rather choose car than plane.

Great will be concorde.

[bitbang]

I would love to see this happen. I always loved planes but I am afraid of heights! I admire them from distance. lol

[escortmad79]

British Airways used to do sets too, my wife got me 7696 when she went to America in 2011 for a conference, when she went to the same conference in 2012, they'd sold out of 4442 on the plane so couldn't get one

Brickset have a list of Airline promo sets

http://brickset.com/sets/list-6141

[Faefrost]

There is no ethical reason for them not to. But business wise it isn't something that they would find a compelling need or benefit from. Aside from something very very specific such as a UCS Air Force One or Concorde Lego themselves gets no real benefit from paying for the licensing to use real world markings. The costs of the licenses exceed the benefits of branding the sets as such. They make toys. The pool of kids who care whether it is Luftehanse or Delta vs made up Lego markings is so small as to be unmeasurable. And where you do find those customers their preferences for favorites are so varied and split between multiple brands as to be unmanageable. The only business path to it is some sort of subsidized promotion on the part of the airlines.

[bitbang]

There is no ethical reason for them not to. But business wise it isn't something that they would find a compelling need or benefit from. Aside from something very very specific such as a UCS Air Force One or Concorde Lego themselves gets no real benefit from paying for the licensing to use real world markings. The costs of the licenses exceed the benefits of branding the sets as such. They make toys. The pool of kids who care whether it is Luftehanse or Delta vs made up Lego markings is so small as to be unmeasurable. And where you do find those customers their preferences for favorites are so varied and split between multiple brands as to be unmanageable. The only business path to it is some sort of subsidized promotion on the part of the airlines.

This is the thing, while adult fans would enjoy it, kids could care a less. They would much rather get the new Lego Batman set or Friends set.

[legocrazedkid]

I'd buy one or two. :)

[Tariq j]

As others have said, seeing airliners as sets would be great. They could do minifigure scale sets to appeal to kids and larger ones to appeal to AFOL's.