Yes except the difference is that around that same time, the SW movies were being re-released in Special Edition, not to mention the fact that Episode I came out that very year (1999). The Hobbit is due for release next year, and we have no word on anything as of yet for sets (when we should have already), and the LoTR series isn't being re-released anytime soon like how SW was.
Not to mention the fact that Lego would have to have another licensing contract on the top of the others they have already (Lucasfilms, Marvel, DC, Disney, Harry Potter, and Nickelodeon).
-Omi