No, Legoland is not included in those figures - ie the money Blackstone paid Lego for them. BUT obviously any Lego sold in Legolands or any other retailer will be included. So, for the first time ever, I know I've helped alter those figures just a litle bit (as a Legland employee!, and by buying SO much Lego!) I do hope that this recovery stays and keeps up. Someone else enquired - what do all these numbers mean for us collectors. In short, they mean Lego will still exist. The situation really was that dire...
No, Legoland is not included in those figures - ie the money Blackstone paid Lego for them. BUT obviously any Lego sold in Legolands or any other retailer will be included. So, for the first time ever, I know I've helped alter those figures just a litle bit (as a Legland employee!, and by buying SO much Lego!) I do hope that this recovery stays and keeps up. Someone else enquired - what do all these numbers mean for us collectors. In short, they mean Lego will still exist. The situation really was that dire...
Mind you, one thing numbers really can't tell you, and must be noted, is that Lego is moving to being much more movie license tie in etc. To be honest, a 2 by 4 brick made in 1960 is compatible with today's products, the quality was so good. That's where Lego face a fundamental problem, where food retailers and razor makers like gillete don't. The product lasts. But with all these cool spongebob, batman, starwars, city, trains, exo-force, knights kingdom, bionicle, thomas the tank engine sets, I think Lego may well return to pernmanent profatibility. If Lego realises (as I think it has) that it has got to appeal to the iPod buying tyweenies bracket, it's won. It realised in time, thank goodnes. Witness Mattel's Barbie... which didn't.
As the tagline once was
"Lego... just imagine"
Imagine and forsee the future is exactly what they have done.
Well done LEGO!