Environmentalism is more than just buying "green" materials as it has been portrayed here where i live. A part of it is buy things that will last and that you will use more than once. I know that my kids, when i have them one day, will be playing with my Lego's and i don't feel bad that they are plastic because they will last and be used and used and used. even if there are not sets out that you like you can always MOC. the toys are open ended play and teach kids more than moive tie in action figure you know? where as the toy of the month that gets played with for maybe a few days and then thrown away i would feel bad about. could TLG do better about the boxes and the plastic bags? yeah but they are not that bad.