OK!
Well, there you have it, straight form the horses mouth: Lego sees their European market as a cash cow to subsidize the losses they (evidently) make on the US market!
Frankly, this makes me absolutely sick:
and and ...Don't get me wrong, I'm not flaming America or Americans, but I am saddened by these kinds of arguments... In the big picture it's actually price issues such as these that are causing increasing wage demands by Europeans, leading to strikes, inflation, as well as leading to higher costs for production due to increased wage demands. This again leading to outsourcing of production to cheaper low wage countries, where labour standards aren't as high as in Europe...