Love the new sets! Well, most of them, anyway (Black Phantom...)
As for the Heroes, I'm super happy. Ever since the new build came out I've been hoping for a more classic 1.0 based design. My only complaint is the abs in the armor. I really don't like human features on robots (aside from an overall humanoid look). Also, in the "Catch 'em and Cuff 'em" picture they seem really slim. I like my Heroes with some bulk (Breez is fine since she's a girl). Another complaint are the Cores. Look at Breez in the aformentioned picture. The Hero Core just seems to be jutting out and it doesn't look all that great. But overall the designs are nice and I'm in love with those round should armor pieces.
Villains are also really cool. I'm not really one for mindless animal baddies, so this is a relief from Savage Planet. And despite there being a few animals, they still seem sentient. Well, Jawblade at least. Thornraxx is still 'eh' to me. Toxic Reapa is definitely my fav out of them all.
... And then there's Black Phantom who is just terrible. Fire Lord (who wasn't all that great to begin with) definitely beats Phantom by a long shot. He just seems jumbled up, and I'm not even sure how repositioning the back-spike/arm-things would help his overall appearance. I just hope the final is better.
Personally, I'd love to see these guys animated in the TV show. I think that will look spectacular.
Kalhiki
By the way, has anyone noticed the picture of Makuhero City in the word "Breakout"? Looks like there's missiles and rockets being fired at the Factory.