Graduate school. I had to do an assignment on a company and my partner told me upfront that he was not going to help me and that I can choose any company I wanted. So, I chose Lego. During my "research" I saw all of their really interesting licensed sets and that got me back into it. I initially went into Lego collecting, collecting old sets from my childhood and then into Lego mosaics. Now I am venturing into Lego reviews:
https://www.youtube.com/channel/UC7SUxhts5C74-mfH1Ar6vxg