You can see what they were trying to do, scare people away from Lego, forcing Lego to put pressure on Shell. As from all your responses, you can tell this was never going to work. Its not good that they have tried to create this biased hate for Lego, but they have broadcast this issue to a huge audience!
I for one didn't even know you COULD drill in the arctic, i just assumed it was natural heritage or protected. I think Lego fans are willing to be the better person and will still support conservation of our beloved environment!
http://www.savethearctic.org/
+the sooner it reaches its target the sooner Greenpeace will stop ;)