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Do you think Lego has changed its business model/strategy?
llenroccc posted a topic in General LEGO Discussion
I wonder if Lego fans have noticed that Lego seems to have changed its business model/strategy? After watching the major retailers in US were asked to sell "hard to find" sets at high prices as the official price for a few months (no discount policy: http://toysnbricks.com/no-discounts-policy-on-lego-exclusives-hard-to-find-items/), I haven't been able to get some large sets like 10240 star wars x-wings at a discounted price as how I used to buy 10188 death star and 10221 super star destroyer at 20% off from Amazon. And Thanksgiving 2013, Lego (US) offered 3x VIP points to only VIP members, and it was only ONE DAY! On the contrary, last year 2012, everyone got almost a week to shop at the store or online at 10% off prices of everything. To me, as a fan, I just feel like Lego is now focusing more on making money rather than "fan-friendly" business model (maybe they were never "fan-friendly" but I felt like that). I don't know if they just want to squeeze fans like me to get more profits or just want to suppress the second market (I don't even know if it makes sense). Or may I was just too spoiled by Lego before...???!!!??? Now, I start seeing the majoy retailers like Target, Walmart promote the large sets with bundle of gift cards e.g. 10188 death star + $50 target gift card. This perhaps is the first move of retailers to react to Lego's no discount policy, the next step I guess is either to keep offering gift card bundle, or just simply to stop selling the large sets. I just want to open the discussion and see how other fans feel about this and perhaps shed some light on how/when Lego fans should buy our toys!!! Merry Christmas! llenroccc