LEGO Art - Rumours and Discussion
For ages known as Zebra (a code name before release, similar to banana for Hidden Side), TLG officially announced today (July 1st) the new LEGO Art theme, starting with four sets:
31197 Andy Warhol’s Marilyn Monroe
31198 The Beatles
31199 Marvel Studios Iron Man
31200 Star Wars Sith
Each set makes one of 3-4 mosaics, with the Iron Man and Sith sets being combinable to form a mega picture from 3 sets. With one set you can make 1 Beatle, 1 Marilyn Monroe, etc.
The prices for each set are US$120/€120/£115.
These will be available from August 1st everywhere excluding US and Canada for The Beatles, Marilyn Monroe and the Sith. Iron Man is available universally on August 1st.
For those thinking this has been mentioned before, it has, but not in its own deserved thread, and basically only names of sets + theme. There was never the deserved own thread, and no pictures, which is why I’m creating it now!
I don’t know about everyone else but I’m hyped for these - though disappointed at the price... Discuss here.
Stroke of genius from Lego's marketing, from the name of the theme to the reasons of buying the same set more than once. Perhaps the first true set to promote the adult-targeted line, not a coincidence that the promotional pictures show a (presumably wealthy) man browsing his vinyl collection or a woman in the act of building.
The message is clear: adults, give us your money, it is ok to buy Lego now, it is not only for kids anymore (oh really?).
Anyway a very interesting corollary is that Lego has officially subsumed what is considered a classic conventions' exercise. Therefore I would even dare to think that maybe there is hope for other afols' peculiarities such as gbc or Neo Classic Space.