HydroWorld Outlook Posted Tuesday at 11:50 PM Posted Tuesday at 11:50 PM (edited) On 7/21/2026 at 6:10 PM, CastAStone said: I honestly don’t see what licensing has to do with it. Licensing not only affects the final cost of an official LEGO Technic set (as @yqc mentioned previously), but also the quality and subject variation of models we receive in such sets. Most licensed sets tend to be the same vehicles we almost always keep getting: cars, trucks, and construction vehicles. We occasionally see some licensed aircraft and, far more rarely, watercraft, though the latter is almost nonexistent. Furthermore, because of the contractural requirements a license imposes, LEGO often must prioritize the vehicle's visual similarity to its real-world counterpart, which constrains the creative freedom the designers have to leverage certain building techniques or include certain functions. The LEGO Group has done relatively well with this in the recent past, as beautifully exemplified in sets like the 42145 Airbus H175 Rescue Helicopter (which I actually just bought at Bricks & Minifigs this past weekend, by the way). However, while the functionality of licensed sets is noticeably improving, the resemblance to real-world vehicles that licensed sets must uphold make them more difficult for a casual LEGO customer to appreciate because they are not original, meaning they do not offer much creative inspiration. When LEGO keeps saturating its market with the same things over time (i.e. repetitive licensed cars, repetitive licensed construction vehicles, etc.), it becomes more difficult for its customers to distinguish between products, making them more likely to pass up on certain types of sets that are close, or in many cases, nearly identical in design or functions because they represent the same kind of vehicle, for example, "it's just another car", "it's just another truck", or "it's just another excavator". We've seen this kind of discussion right here on this very forum. On the other hand, the absence of licensing (i.e. in nonlicensed sets) opens up many doors that often remain closed for a licensed set. Nonlicensed sets allow LEGO's Technic teams to take more liberties in the design process, whether it's creating models that resemble real-world designs but don't rely on any existing license (and this is important for certain types of vehicles that cannot be created otherwise, like certain submarines and tiltrotor aircraft, most of which currently only operate in the military - the 42113 Bell-Boeing V-22 Osprey could have been released if only it weren't licensed, or at least not marketed as a collaboration with the exact manufacturers who built the military vehicle). Nonlicensed sets can also feature original, fictional vehicles that do not exist whatsoever in real life by any stretch of the imagination, with the most recent examples being 2024's 42181 VTOL Heavy Cargo Spaceship LT81, and 42180 and 42178 space rovers. Although licensed sets have occasionally explored concept vehicles, like 2018's 42081 Volvo Concept Wheel Loader ZEUX and 2025's 42211 Lunar Outpost Moon Rover, concepts can be difficult subjects to secure the necessary permissions for producing toys from, precisely because they usually aren't final and are subject to change, exposing them to IP disputes if the particular design in question evolves faster than LEGO can internally design, approve, and then mass-produce the set. This could be why we have seen so few of these become actual LEGO sets, and validates the primary advantage of nonlicensed sets, which are not beholden to any external IP holder's or manufacturer's design requirements. In summary, while nonlicensed sets would be strongly preferred over licensed sets, at least in my opinion, we do have to be realistic about the fact that, as I explained before, LEGO is still a company with budgets and priorities which likely necessitate prioritizing licensed sets featuring established brands over exploring original ideas. Unfortunately, that means LEGO will likely continue to release large numbers of licensed sets each year that overwhelm nonlicensed ones, and focus most of their Technic development budgets on existing vehicles associated with established companies that already have audiences substantial enough to be financially viable for LEGO to appeal towards. For the record, proving that you're worth time, attention, and money is an extremely high bar for anyone to clear with any major toy manufacturer, and The LEGO Group is no exception. On 7/22/2026 at 6:49 AM, JesseNight said: Seems fitting to celebrate a big LEGO anniversary with a big LEGO original for the occasion. They can still have their regular share of licensed releases besides it throughout the year. That would be great, but LEGO's corporate realities will likely dictate otherwise, sadly. On 7/27/2026 at 1:40 PM, eric trax said: Realistically, I’m expecting a liftarm printed with "50 Years of Technic." Do I really need to lower my expectations even further? I think that's a realistic expectation. Or at least I would hope so, as this is not as ambitious an ask as a large nonlicensed flagship set like I'm hoping for. On 7/28/2026 at 11:30 AM, allanp said: The 50th anniversary commemoration will be a big number "50" made of Technic pieces, adorned with random gears/springs/pistons etc but totally static and sold as a GWP. I jest, but I also wouldn't be surprised! That's a possibility, though I hope LEGO can and will do better than this. Edited Wednesday at 09:17 PM by HydroWorld Outlook Quote
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