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Showing results for tags 'crowdfunding'.
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Thinking of recent initiatives such as Lego Forma or Bricklink's celebration of the 60 years anniversary of Lego, I wonder if crowdfunding represents a true opportunity for afols. In fact, whilst Forma is a means to test a new product, minimizing the risk and using a different marketing strategy, Bricklink’s case is much more interesting. First of all which is the limit between an afol and an entrepreneur or, better said, between a passion and a business? And when a passion, taken to the extremes, becomes a way to earn money is it still a hobby? But let us not kid ourselves, the amount of hours that a high level afol invests to conceive a model and then to build it will never be repaid, neither by Bricklink nor by the tip that Lego may allocate to him if his Idea becomes a catalogue’s product. Therefore Bricklink’s attempt constitutes a fascinating mix of the (narcissistic?) will to show off and share with peers a hobby mastery, and a business in its purest form, spontaneously born to fill a gap. Whereas Lego, in spite of its formal approvals, cannot or simply don’t want to listen, then afols will step forward, kickstarting their own models, thus creating a parallel market. It is a win-win situation, at least for both Bricklink and afols (creators and supporters/buyers). How many times people gave up on building complex afols’ designs shown on Rebrickable, despite having the instructions for free, due to the impossibility or the high difficulty to find the proper parts? Maybe in the future Bricklink and Brickowl will take charge of this tedious procedure and, being paid for the trouble, they will sell their own sets regularly. Perhaps this hypothetical new market will also become the second chance for many rejected Ideas.
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Hello, Brickwest Studio, formerly submitted by BrickyBricks82 to Lego Ideas, was given a second chance in the Bricklink Designer Program Round 2 competition. Due to the tragedy on the set of Rust, this set was moved to the Round 3. It had a good chance to qualify for production in round 2 but I fear it could not in the round 3 as a lot people are chatting about the 8 other projects. Only the first five designs to reach 3,000 pre-orders will be produced. I wonder if the fans of LEGO Historic Themes plan to buy a set like this? If you do, maybe we can make it real :) I love this set because it has an Old West vibe ;) What do you think about that? If you want more details, here is the link to the Bricklink Designer Program crowdfunding and the link to the Brickwest Studio project. (I don't know BrickyBricks82 and I have no interest in this project ^^ I just love this set and would like to share it with other people who would like to get one like me ;) )
