Pardon? Who said anything about spending 600 to 700 euro on an army? I said the only way to acquire an army is to buy sets. Again, I typed "people." There are some castle fanatics that spend way too much money on mini-fig armies, though 600 to 700 euro seems a little extreme. ;-)
but that's what you're implying, isn't it? you're basically saying: 'we , the lego company, we're no longer interested in producing pure minifig packs for 10 bucks so that you people can buy 10 copies of them for a 100, giving you about 50 men. we, the lego company, are willing to create a minifig pack but you'll have to take lots of extra pieces as well, cos we'll add a tower or whatever, and it will cost you about 30 bucks. Why? because it's more profitable for us than just a minifig pack.'
of course, no one is going to buy 10 copies of such a set! that's my point! that's why i seriously doubt these new viking sets we'll ever become a major sale, they're too expensive to get multiple copies, contrary to the classic minifig packs...
good, sne, very good. THIS IS MY POINT EXACTLY!
LEGO company has changed from a entertainment company to a profit maximising company...........and hey are getting greedier year by year (rising prices, less sets , poorer brick quality, great price variations between regions etc.........)
to be honest, i won't be surprised 10 years later play mobile and megablocks take over if this situation continues, it is just putting everyone off. like we would want to play lego, but we won't want to be ripped off like a pig in the mud at the same time.