The shopping street name was attributed to the employee gift “modular”. However it’s referred to in the leak as “modular winter village”. Because the leaker said modular it was mis associated as this years modular name.
also Friday , bricksie, posted that he needed to build and do his review because there were a ton of releases this week starting Monday. He heavily hinted that if you know anything about modular cities and what time of year it was you knew what he had to complete
Kudos for the tight lipped and suprise reveal to Lego. I bet it’s tomorrow. Or end of the week if they can stretch it. Seems like a lot of random sets were revealed today