If it wasn’t for licensed sets I never would’ve gotten into Lego as an adult and I’d imagine that’s the case for a lot of people. I would love to have a Brick Masters assortment of Lego around to build from but that’s not realistic for newer Lego fans.
I’m personally excited for The Office set and I think it’s a great base to build from with minifigures that I wouldn’t have access to otherwise. Some people will build the set and put it out for display to never think about it again. Some people will play with it and recreate their favorite scenes. Others will add a warehouse, break room, accounting desks, parking lot, etc.
The “creativity” or lack there of is only limited to the individual. If a person can’t see the possibilities and the ways in which other people will get enjoyment from a set like this I don’t think that’s on Lego.