I used to follow the TTV Channel, and was instantly reminded of BioCraft.
There's definitely a strong audience for brick-built themes ie. Lego Minecraft or Mario (or MegaConstrux Pokemon).
But Exo-, uh, Ninjago is the current in-house creative project. I'm just glad to be in the generation that got to tag along for the Bionicle experience. The DC comics, games, forums, movies, all of it. Except G2. Hahahaha