On the one hand, I get that and it makes some sense.
On the other hand, 50 dollars!! The Alien Conquest Jet-Copter Encounter has more than a hundred pieces more for $10 less, as an example. The UFO Abduction has 50 pieces or so less (but a light-up brick, I suppose!), and it's a whole $20 less. The triceratops is nice, but yeesh.