Why are some of us clamoring for new villains!? Because some fans have been buying every set from the beginning and are getting sick to death of getting variants of the same heroes and villains over and over and over again. Marvel has thousands of characters and we’re getting a fourth Green Goblin (when the last two were fine) and (potentially) a second Miles Morales when the first one was perfect and released within the last 2-3 years. Just two of many, many examples.
It’s more than a little frustrating to keep rehashing the same figures... especially ones that no one asked for. Who wanted a second Aunt May!? Waste of a valuable figure slot.
Screw another Spider-Man variant. Give me Kingpin, Hydro-Man, literally anyone new!