Mads Lindum

Thats awesome! - Great answer! :D

Thank you very much! - Awesome answer :D

Hello everyone! I am a student at Copenhagen Business School, and I am currently writing a paper in my masters degree in Brand and communication management. My paper is regarding LEGO's brand identity and how it is perceived from the consumers and the communities. Therefore I am turning too you, and i would like to answer two question if you would, please. 1. How do you perceive other LEGO users? Are they people of good social standing? Are they innovative people? 2. What do you get though your consumption of LEGO? Do you feel creative? Do you feel young? Thank you very much in advance!

Thank you for your answer! The first question is more about how you perceive other consumers as being. If we take another example, the users of Ralph Lauren i perceive as being comfortable young men with a good social standing. :)

Hello everyone! I am currently writing an assignment at Copenhagen Business School regarding LEGO and their brand identity. In this relation I am looking for information about what you as consumers are getting of valuable inputs by using the LEGO brand. I therefore have two questions: 1. Who do you believe a typical user of LEGO is? What characteristics does this person have? And what values does LEGO reflect on such a user? 2. What do you, as a user, get from consuming LEGO? Do you feel like a creative person? Or what do you feel? I really hope you would like to help me, and answer these questions, maybe start a little debate about the topic, it would be a great help! Thank you in advance!