To be fair, Maersk and Emerald Night aren't really train sets, they're display pieces. Sure you can motorize them but only after quite a lot more expenditure. Not really aimed at the kiddies in the same way as this is.
This does feel more like a supplemental set though, in the same way as the Pig Farmer felt like an add-on to the larger farm from the year before. It seems a little overpriced too when put in comparison to the two sets the year before, would have expected it'd be closer to the passenger train's price point.