This poll is unsciencetific, but that doesn't matter because most polls on eurobricks are unsciencetific. :-P X-D
I vote for villagers. Don't worry TLC, Just push some orcs and soldiers in a farm set, and some dwarfs in a tavern. They would sell. And for the annoying afols a villager battle pack with 2 men, 2 women, a boy and a girl. (pitchfork included ;-) ) Also something like carrots, bread, apples etc. If you put all different faces in it and different hairs, you can change them and make other villagers.
The farm set could be some 40-50 euro, the tavern some 30-40 euro and the villager bp could be no more then 12 euro.
village mob on! X-D