I was happy to see a LEGO set for sale at the RIO Olympics but really disappointed with the opportunity LEGO missed with the choice.
The mascots are something people forget after the Olympic have gone away. The sets were expensive at $40 which gave a piece cost of $0.20, but it seemed related to the price other LEGO sets sold for at the Rio airport. ($10 sets were sold for $25 U.S.) Disappointing still was that the pieces had stickers for the logo. I'm not the only one that I think was disappointed as the LEGO shelves seemed full. Still I purchased this set and is not sitting built on a shelf of Olympic memorabilia.
In my opinion, LEGO, or who ever chose it, should have gone with a Team Brazil set like it did with Team GB for London Olympics. The Olympics promotes pin trading. With LEGO pushing for minifigure trading at LEGOlands and in their stores, these would have been a huge hit. Olympic minifigures could have built a whole new trading group that is supported by young and old. People would have bought more than one of these LEGO sets. Had Rio had minifigures, I'd be on eBay right now completing my Team GB set.
LEGO, Please consider strongly bringing host country minifigures back with Tokyo 2020.