You guys shouldn't believe everything you read.
LEGO sells very few of those large true-size weapons, why would they expect a large, heavy, cumbersome, pinch point-ridden blaster to sell. The idea of having to build the launcher is absurd, the kinds of children that buy the real-size items want to play with them, not build, or have their toy gun fall to pieces when the ram it into a wall, their mother's head, or whatever children smash things into. My guess is that between four people(LEGO, retailer, Tyranide, and us) the meaning became garbled somehow. Besides, forty dollars for a Nerf gun? =/