LEGO Ideas Discussion

[ShaydDeGrai]

2 hours ago, NathanR said:

Lego Ideas doesn't need you to have a good project submission, just a well-defined concept and the ability to run a good social media campaign. 

This is really the point of Ideas, isn't it? It's guerrilla brand marketing.  The process is more about getting people to volunteer their time and effort to stir up social media buzz with no commitment (or licensing agreements, or corporate partnership negotiations, etc.) on the part of TLG until after the bell has already been rung, as they say.  For them, it is a minimal investment in resources and accountability while reaping a high return on advertising, brand recognition and crowd sourced market research.  In the end, the proposals that make it into sets are really more of a by-product, fulfilling the promise of reward just well enough to encourage continued participation.  While it HAS produced some wonderful sets of a kind we might never had seen otherwise, the revenue generated by most of these one-off, small production run offerings for the TLG pales in comparison to the value of the social media buzz, news feed coverage and overall on-line brand marketing (i.e. a lot of "free" advertising).  Even if a popular  idea ultimately gets rejected, it still advances TLG's standing with non-AFOLs and non-TFOLs.

Having "too many" proposals make it to the 10,000+ threshold is something I doubt TLG actually sees as a problem.  It just means the system is working as designed and it gives them more to pick from when trying to decide which ideas might actually perform well on a store shelf, appealing to an actual _consumer_ as opposed to simply being popular with people who are happy to click their support for an IP they remember fondly from their youth while having no intention to actually buy the end product.

 

[Blondie-Wan]

We’re now at 27 product ideas, a new record! 

[Robert8]

I'm guessing 36 projects will make to the review phase (lol)

[Vilhelm22]

I haven’t ever submitted anything on IDEAS, but as far as I know you have a rule of 3000 pieces max.  If I’m correct here, I find it ironic that 21323 has more than 600 more...

[adwind]

15 minutes ago, Vilhelm22 said:

I haven’t ever submitted anything on IDEAS, but as far as I know you have a rule of 3000 pieces max.  If I’m correct here, I find it ironic that 21323 has more than 600 more...

This is not the first time actually. The Tree House had more than 3k as well. Your submission can not be more than 3000 pieces and they are pretty strict with this rule - I had to send LDD file with my Home Alone project to prove it's exactly 3000 pieces before it passed the moderation. 

[Blondie-Wan]

28!

[Vilhelm22]

29 now.  Also, I just came across ‘Ratatouille: Reopen the Doors’ - it will reach 10K, I know, but will it be successful?  The designer of the one in the last review has completely redone his idea to include the dining room too.  Do you think that this will work?

[Robert8]

Are they still doing the 10k club interviews? 

[Roebuck]

14 minutes ago, Vilhelm22 said:

29 now.  Also, I just came across ‘Ratatouille: Reopen the Doors’ - it will reach 10K, I know, but will it be successful?  The designer of the one in the last review has completely redone his idea to include the dining room too.  Do you think that this will work?

No

[Vilhelm22]

11 minutes ago, Roebuck said:

No

I agree - but wanted to see if anyone thought it could happen...(apart from the designer of course!)

[adwind]

On 8/16/2020 at 11:00 AM, Vilhelm22 said:

I agree - but wanted to see if anyone thought it could happen...(apart from the designer of course!)

He could possibly reach out to the ideas team and ask them what he can improve? I doubt but still possible. 

[JintaiZ]

On ‎8‎/‎11‎/‎2020 at 2:56 PM, adwind said:

This is not the first time actually. The Tree House had more than 3k as well. Your submission can not be more than 3000 pieces and they are pretty strict with this rule - I had to send LDD file with my Home Alone project to prove it's exactly 3000 pieces before it passed the moderation. 

The original model had less than 3000 pieces, but the final product has more.

Edited August 17, 2020 by JintaiZ

[adwind]

1 minute ago, JintaiZ said:

The original model had less than 3000 pieces, but the final product has more.

Exactly 

[JintaiZ]

2 minutes ago, adwind said:

Exactly 

But the piano could have included less pieces so my wallet wouldn't hurt that much...

26 minutes ago, adwind said:

He could possibly reach out to the ideas team and ask them what he can improve? I doubt but still possible. 

If it's very well made, they would work together to make the final product. If not, then probably not possible.

[Modal]

My god the updated Ratatouille set is absolutely unbelievable. Lego PLEASE make this one a reality. The build is treehouse-level quality

[Modal]

Anyone have a good guess you when we can see the Blacksmith set? I’m assuming if Sesame Street is November, either Blacksmith or Winnie the Pooh would be February?

[Exetrius]

^^ @ShaydDeGrai that's a very interesting perspective, thanks for sharing!

[Blondie-Wan]

34!

[Robert8]

I wonder how they are going to handle this review 

[7982Brick2]

5 minutes ago, Robert8 said:

I wonder how they are going to handle this review 

I’m sure that they will reject a couple as soon as the review period starts. 

The modulars will automatically be eliminated cause duh.

Temple will be rejected cause of its possible similarities to Ninjago city Gardens.

The pirate based projects will be rejected cause Barracuda Bayis still sold in stores.

Tv shows/ Video game projects also have a good chance of being rejected quickly.

No shade but Fall guys project will be rejected quickly as it reaches 10,000

[jonwil]

Of the items that hit 10k, the most likely choices that I can see would be the Up House (its still a popular movie I believe, the model doesn't look too big, its instantly recognizable and I think its got broad appeal), the dogs (because of how different they are to what LEGO normally does and because it wouldn't need to be huge or expensive if they picked only a few of the dogs instead of all 6), maybe Night at the Museum if it isn't too similar to things like the dinosaur skeletons and if the movie is still popular enough and maybe Community if the licensing works and if its popular enough (Friends, Seinfeld and Big Bang Theory are still VERY popular shows which is why they made sense as LEGO sets but Community I dont know about)

Then again, I would never in a million years have predicted that the Home Alone house would get approved (I thought it was far too big AND not popular enough these days) so my predictions may be wrong.

 

[Blondie-Wan]

The Second 2020 LEGO Ideas Review batch has now closed, but not before setting a new record of 35 supported p̶r̶o̶j̶e̶c̶t̶s̶ product ideas.

Remember those ancient times of several months ago, when we thought a batch of thirteen submissions was amazingly huge? Ah, we were so young...

On 9/6/2020 at 12:55 AM, jonwil said:

Then again, I would never in a million years have predicted that the Home Alone house would get approved (I thought it was far too big AND not popular enough these days) so my predictions may be wrong.

I’ve been making wrong predictions for years. I was so sure the Gingerbread House from a few years ago would be approved, and so sure The Big Bang Theory wouldn’t. And even all these years later, I’m astounded Seinfeld was approved as well.

I’m not nearly as surprised by Home Alone, though, as I think it’s now considered sort of a perennial holiday favorite.

Edited September 7, 2020 by Blondie-Wan

[Modal]

The ones I want the most are Ratatouille and Windmill and Medieval Market. A lot of these licensed ones are mediocre sets using the franchise popularity to get them to 10k. 

[adwind]

Seasons in Time and Up house appeal the most to me! I would by that calendar in a heart bit. Another project I would really love to be approved is Ratatouille 

[koalayummies]

All ideas approved! Considering how 2020 has gone and that we still haven't reached the asteroid, solar flare, extraterrestrial invasion or gamma ray burst months its not like we'll be around to see them anyway.