LEGO Book: Brick By Brick

[TomLego]

I just down loaded this book to my Kindle. The author is David C Robertson. I highly recommend it as it gives interesting insight into the history of Lego, the decline of Lego and how the company came back from the brink of possible extinction.

[Tariq j]

Hi Tomlego,sounds like a very interesting book I must get it! But I'm slightly confused about what this topic is about.Are we meant to be discussing the book?

Thanks

Tariq j

Edited July 4, 2013 by Tariq j

[TomLego]

Just thought I'd give notice of the book. Probably a little too early to expect a discussion of it. As an AFOL, I find the book very interesting especially in its discussions of Lego production costs, product development and management philosophy.

[ISDAvenger]

Interesting, Ill have to check it out. The Cult Of Lego is another good book for AFOL's to own. Its chock full of interesting information and pictures.

[Tariq j]

Just thought I'd give notice of the book. Probably a little too early to expect a discussion of it. As an AFOL, I find the book very interesting especially in its discussions of Lego production costs, product development and

management philosophy

ah thanks Tomlego, just wandering.

[tafkatb]

I just picked this up today as well. Normally I have no interest in anything from the Business & Management section, but since it's about LEGO, of course I had to get it. We all know the basics of the company by now (OKC, 1932, Leg godt, the three-coats-of-lacquer-on-the-ducks story), but this promises a more in-depth look at the company's culture and innovation strategies. Could be very good information to have, especially considering I'm applying to a position that just opened up at my local LBR store.

[getdamonkey]

I just down loaded this book to my Kindle. The author is David C Robertson. I highly recommend it as it gives interesting insight into the history of Lego, the decline of Lego and how the company came back from the brink of possible extinction.

I'm about a 1/3 of the way through. It was nice to see a more in depth analysis than the usual "LEGO was highly successful and then their business model collapsed" narrative. He does a really good job of tracing why the company ran into trouble and extends it beyond an over-diversification problem.

[Faefrost]

There is a great video of Robertsons lecture linked in a few other threads around here. It is wonderful, and gives a good synopsis of what the book is about. Highly entertaining and educational even for those not interested in business stuff.

[TheLegoDr]

I don't think I'd go so far to say "we all know the basics of the company" since I know very little of the company. I just know they make plastic bricks and they used to be wooden toys.

This book may be interesting for sure, but not everyone knows all the tidbits about the company. Just to fyi.

[KingPixels]

If you haven't seen this yet, I highly

I don't think I'd go so far to say "we all know the basics of the company" since I know very little of the company. I just know they make plastic bricks and they used to be wooden toys.

This book may be interesting for sure, but not everyone knows all the tidbits about the company. Just to fyi.

LEGO actually released an animated short film (almost in the style of Pixar) about a brief history of the company. It's really well done and very interesting, I recommend you take a look (assuming you haven't seen it). It was made for the 50th anniversary recently.

Edited July 7, 2013 by KingPixels

[ISDAvenger]

Thanks for sharing that video again. I watched it months ago, and was just thinking about it the other day. It is indeed very well done and very informative to watch.