CopMike Posted June 22, 2010 Posted June 22, 2010 From Frank Hoffman, Affiliate Marketing Manager LEGO Direct to Consumer: Hello Everyone, Some of you may have heard that the LEGO Universe team announced the long anticipated Official Launch Date last week at E3. On October 26th official game play begins and the game will become available in mass retail partners. This is something we at the LEGO Group are extremely proud of and look forward to with great confidence in its success. Below is the official announcement. You will notice that in addition to the minifigure, pre-order customers will also receive early access starting on October 12th. Pre-order is still available exclusively through LEGO Brand retail channels. Please share this information as you see fit and let me know if you have any questions. LEGO Universe launches on October 26, 2010; however pre-order now and get exclusive early access on October 12, 2010. PLUS get a free exclusive LEGO Universe minifigure and related in-game accessories with purchase. While supplies last. Only through LEGO Brand Stores and shop.LEGO.com.” Kind Regards, Frank Quote
Dharkan Posted June 22, 2010 Posted June 22, 2010 LEGO Universe launches on October 26, 2010; however pre-order now and get exclusive early access on October 12, 2010. I can understand exclusive stuff like ingame items etc. for pre-orders or collector editions but giving early access to people who pre-order is kinda odd. Especially when they aren't taking pre-orders from all around the world. Quote
Bartram Posted June 23, 2010 Posted June 23, 2010 Huh, seems interesting.I'm just eager to get a look at the game, see if it's living up to the expectations. Quote
CopMike Posted June 24, 2010 Author Posted June 24, 2010 Extended information from TLG: LEGO® UNIVERSE TO LAUNCH OCTOBER 2010 MMOG with Creative and Building Focus Available for Preview at Warner Bros. Interactive Entertainment E3 Booth, South Hall #2401 BILLUND, DENMARK – JUNE 15, 2010 – The LEGO Group today announced that LEGO® Universe will launch this October in the US, UK and Western Europe. The first MMOG (massively-multiplayer online game) based on the LEGO play experience, LEGO Universe will offer early access to LEGO fans – the “Founders” – starting October 12th, and will officially launch on October 26th. The Founders release makes LEGO Universe available to LEGO fans before the official launch, with the game sold exclusively through LEGO channels including LEGO Stores, LEGO Online Shop and LEGOLAND. On October 26th, the MMOG will officially launch through all retail channels via a distribution partnership with Warner Bros. Interactive Entertainment. Planned for global release, LEGO Universe will be rolled out to additional territories after the initial launch. E3 visitors are able to preview LEGO Universe in the Warner Bros. Interactive Entertainment booth at the Los Angeles Convention Center, South Hall #2401. The new content unveiled at E3 centers on the game’s building and behaviors features, which enable players to create anything they can imagine, and bring it to life with a basic programming language. “Our vision is to provide LEGO fans of all ages with a whole new quality play experience and creative platform, and LEGO Universe will open up exciting new opportunities for fun and expression this October,” said Henrik Taudorf Lorensen, Vice President, LEGO Digital, the LEGO Group. “The dedicated LEGO fan community has contributed to the development of LEGO Universe since the start of the project, and we show our appreciation with the early Founders release.” LEGO Universe will be available for PC and Mac, with the Mac version enabled by TransGaming's (TSX-V: TNG) Cider™ Portability Engine. New E3 assets, including in-game video, cinematic teaser, screenshots and concept art, are now available for download from the following links: www.triplepointpr.com/dl/lego/e3-2010.zip www.triplepointpr.com/dl/lego/battle-broll.zip www.triplepointpr.com/dl/lego/build-broll.zip www.triplepointpr.com/dl/lego/play-broll.zip www.triplepointpr.com/dl/lego/cinematic-trailer.zip To learn more about LEGO Universe, please visit www.LEGOuniverse.com. About The LEGO Group The LEGO Group is a privately held, family-owned company, based in Billund, Denmark. It was founded in 1932, and today the group is one of the world's leading manufacturers of play materials for children. The company is committed to the development of children's creative and imaginative abilities through its products, which can be purchased in more than 130 countries. Visit www.LEGO.com About Warner Bros. Interactive Entertainment Warner Bros. Interactive Entertainment, a division of Warner Bros. Home Entertainment Group, is a premier worldwide publisher, developer, licensor and distributor of entertainment content for the interactive space across all current and future platforms, including console, handheld and PC-based gaming for both internal and third party game titles. LEGO and the LEGO logo are trademarks of The LEGO Group. ©2010 The LEGO Group. # # # Press Contact: Flemming Binderup Gammelgaard, the LEGO Group +45 3010 2631 Flemming.Gammelgaard@LEGO.com Eddiemae Jukes, TriplePoint 650-996-0086 eddiemae@triplepointpr.com Quote
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