LEGO half year results best ever

[LegoDW]

On 9/28/2021 at 4:20 AM, ArneNielsen said:

The sales rose astonishing 46% compared to same period in 2020. 

Best selling themes was: LEGO® City, LEGO® Star Wars™, LEGO® Harry Potter™, LEGO® Creator Expert and LEGO® Technic. 

 

No surprise with City, Star Wars, HP and Technic on the top 5 list.  Glad to see Creator Expert made the list.....aren't they discontinuing the theme?  At least a name change.  Hope ideas was number 6.  Lot of really good sets lately from the theme!

[Stuartn]

1 hour ago, LegoDW said:

No surprise with City, Star Wars, HP and Technic on the top 5 list.  Glad to see Creator Expert made the list.....aren't they discontinuing the theme?  At least a name change.  Hope ideas was number 6.  Lot of really good sets lately from the theme!

I think they are keeping the name as a collective term for non-licensed, non-ideas 18+ sets, but they just aren't marketing them as such. I would assume Friends and Ninjago are probably 6 and 7, but Ideas should definitely be growing. It doesn't have the volume of products like other themes, but individual set sizes and prices seem to be on the incline, as does popularity.

[ks6349]

I don't understand why Creator 3in1 doesn't sell well because it almost always has the best price per piece while it comes with three booklets of instructions. Their design isn't bad either, Ferris Wheel, Castle, Seaside beach house, wow, all of them are so awesome. I can now still get some 3in1 sets released 5-6 years ago for the lowest price at the time before they retired, e.g. I can get 31026 now for around $50, 31036 for around $35 while other great sets like 31063 for less than $20. It's a myth

[MAB]

1 hour ago, ks6349 said:

I don't understand why Creator 3in1 doesn't sell well because it almost always has the best price per piece while it comes with three booklets of instructions. Their design isn't bad either, Ferris Wheel, Castle, Seaside beach house, wow, all of them are so awesome. I can now still get some 3in1 sets released 5-6 years ago for the lowest price at the time before they retired, e.g. I can get 31026 now for around $50, 31036 for around $35 while other great sets like 31063 for less than $20. It's a myth

They do sell well on the primary market, just not in the top five themes. They are not as good as other themes on the secondary market as they tend to be relatively basic sets and there are no exclusive parts or minifigs in them.