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A LEGO STAR WARS SURVEY

Started by TonyBBB , Jul 26 2012 08:30 PM

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#1 TonyBBB

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Posted 26 July 2012 - 08:30 PM

Hi, everyone.

I’m a postgraduate student from University of Leeds and study in the course of MA Advertising and Marketing.
Currently I am doing a research related evaluations of brand extensions by using LEGO and STAR WARS to measure consumers' evaluations toward LEGO STAR WARS series. Please Please Please !!! help me to collect the data, it may only take you 2-5 mins.

http://www.mysurvey.tw/s/TtKjZGDh

The results of the study will be used only for academic purposes and will not be used for any commercial purpose. Individual responses will be treated with absolute anonymity and confidentiality. I will be grateful if you could spend 10 minutes to participate in the survey.

Thank you

#2 Bilbo Baggins

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Posted 26 July 2012 - 08:41 PM

Just answered the survey, good luck with your research.

#3 purpleparadox

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Posted 26 July 2012 - 09:08 PM

Yup, I'm done too! :thumbup:

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#4 Lobot

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Posted 26 July 2012 - 09:23 PM

I just completed this for you, good luck! :classic:

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#5 JackJonespaw

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Posted 26 July 2012 - 09:30 PM

Finished!

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#6 Bob De Quatre

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Posted 26 July 2012 - 09:31 PM

Done

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#7 Bricktooth

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Posted 26 July 2012 - 09:35 PM

Just finished, nice survey! :thumbup:

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#8 jmagaletta

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Posted 26 July 2012 - 10:01 PM

Done

#9 Admiral-Ackbar

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Posted 26 July 2012 - 10:51 PM

I have completed this survey, and I must say, it is very thorough indeed! But I guess it needs to be for a postgrad course.

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#10 DarthNick

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Posted 26 July 2012 - 11:41 PM

All done. Hope your research goes well!

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#11 LegoDad

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Posted 26 July 2012 - 11:41 PM

Done. Are you giving this out randomly also? Just sending this to people that you know are Lego/Star Wars addicts will definitely skew your results, unless your demographic is toward known Lego/Star Wars fans and want just their feelings on the products.

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#12 Fives

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Posted 27 July 2012 - 12:11 AM

Done.

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#13 Leo Crimson

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Posted 27 July 2012 - 01:32 AM

Done and done; hope it helped and good luck!

#14 sologuy369

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Posted 27 July 2012 - 01:43 AM

Done. Chanllenging indeed. Good luck on what ever this is for :wink:

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#15 DFOL

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Posted 27 July 2012 - 02:51 AM

LegoDad, on 26 July 2012 - 11:41 PM, said:

Done. Are you giving this out randomly also? Just sending this to people that you know are Lego/Star Wars addicts will definitely skew your results, unless your demographic is toward known Lego/Star Wars fans and want just their feelings on the products.

I know what you're saying, a broader demographic would give a more objective view on how these brands are perceived in general. But i think this particular survey is geared more towards how fans of LEGO Star Wars view both individual brands and the combination of the two. And from the looks of it, the survey does that quite thoroughly.

Completed the survey by the way, hope it helped a bit with your studies TonyBBB. Do we get to see the final end report? :laugh:

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#16 Jim

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Posted 27 July 2012 - 09:04 AM

Finished!! Good luck Posted Image

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#17 Mr Man

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Posted 27 July 2012 - 09:45 AM

Done, good luck with the results.
Can we see the completed work?

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#18 KazeMonsuta

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Posted 27 July 2012 - 11:00 AM

Done! Good luck with it!

And then it all goes to waste...

#19 wokajablocka

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Posted 27 July 2012 - 11:04 AM

Done.

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#20 Mr Spielbrick

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Posted 27 July 2012 - 12:06 PM

Done.

Nice to see this theme used as a case study for scientific research. My only small gripe is the absence of a 'further comments' option. It would have helped explaining some seeming discrepancies in my own answers, for instance. Like, I love LEGO, I love Star Wars, I think the combination results in fantastic sets, but it's not likely I buy LEGO Star Wars when buying LEGO. Why? Well, the best sets (in my opinion) are too expensive for my limited student budget.

But then, I'm from a humanities department where it's all about qualitative research instead of quantitative. I know that's not always a helpful starting point. ;)

Best of luck with the research!

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Still trying to get a short brickfilm out there at some point...