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Showing results for tags 'lateral thinking'.
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It would be too easy to dismiss these companies as being thieves who get away with it due to their skills to make business in a grey zone. Of course, they produce subpar bricks and they sell clones of official sets. But it is the ripoff of mocs the most vile way to make a profit, because it takes advantage of non-professional designers who can't afford the costs or the stress of a legal action. These companies are offering customers what Lego can't or don't want to produce, such as a military theme or sets based on anime, movies or tv series addressed to mature audiences or whose ip rights are already legally owned by other companies. Moreover they are selling many connoisseurs mocs, such as gbc, microscale, kinetic sculptures. Basically, in their dishonest behaviours, they are filling a gap. In fact what is the barrier preventing many afols from building that moc that they would love to own? Not the price of instructions but the cost, the time and the effort to gather the needed parts. These dodgy entrepreneurs understood it and they give customers an easy and cheap solution, because if there is a supply it means that there is a demand. Obviously we are not talking of mass-scale, but the amount is enough to justify the theft of designs and the production of the crap copies of the pieces. I wonder what Lego is waiting for, why aren't they offering an equivalent of a print on demand service for parts? Lego could increase their incomes, designers would not be robbed anymore and afols would finally build their craved mocs or dream vintage sets using original brand new parts. The downside would be the disappearance of the second-hand market, which is already indirectly controlled by Lego. Perhaps crooks are simply ahead of their time.
