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Showing results for tags 'March 1956'.
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On 12 January 1956, there was a celebration at Axel Thomsen's house. Axel Thomsen was the Sales Agent for LEGO Germany, and his "Christening" of the introduction of LEGO was celebrated on that date. In March 1956 the first LEGO sets (in the German language) were sold in the north of Germany, near and around Hamburg. The 7 basic sets (largest to smallest... 700/1, 700/2, 700/3, 700/3a, 700/4, 700/5 and 700/6) were all introduced with this box design... And there were about 20 spare parts packs also introduced in March of 1956. These all had LEGO managing director Godtfred Kirk Christiansen.. on the box top disguised as a traffic policeman... All of these boxes had Godtfred's 3 children on the box top... Kjeld Kirk Kristiansen, older sister Gunhild, younger sistter Hanne, and sometimes cousin Jörgen. Here is the photo of the January 12, 1956 Christening of LEGO Germany. Axel Thomsen is on the far right, with his wife Grete opposite him. To his right are Godtfred Kirk Christiansen, and Ole Kirk Christiansen (who was in ill health, and would be dead within 13 months). The first LEGO sales in early 1956 went very slowly. Many retailers in northern Germany wer sceptical that a toy importd from Denmark could be sold in Germany. So TLG started an advertising promotion at Cinema's around Hamburg. The result was many inquiries at Toy and Department stores in and around Hamburg... which due to demand, started carrying LEGO products. Enjoy! Gary Istok From Chapters 5 - 1949-65 Basic Sets, and Chapter 40 - Spare Parts Packs 1950-66, of my LEGO DVD/download. http://www.eurobrick...showtopic=73780
